December 2009


Dec. 22.	“Get Me One!”...Get over it. Posted by [caption id="attachment_1027" align="alignright" width="124" caption="Julia K. Wakefield"][/caption] by Julia K. Wakefield, Senior Account Executive . “This social media stuff is so hot right now. Let’s make a Facebook page and a Myspace. We’ll also do a Twitter and a Youtube. Obviously, LinkedIn and Flickr. While we’re at it, let’s get on that Foursquare thing. Are we on Yelp yet?
Dec. 21.	Law Firms Giving Back Posted by While many law firms and companies alike are doing well despite today’s challenging economic environment, the mood and message this holiday season is different. Schwartz Media Strategies’ clients Leesfield & Partners and Kluger Kaplan Silverman Katzen & Levine, two prestigious law firms with a long history of giving back to the South Florida community, kept with tradition this holiday season in supporting local charities, while recognizing the hard work of their own staff with festive, yet modest holiday parties. See today’s excellent article on this topic by Vanessa Blum of American Lawyer Media. Economic Crisis Law firms forego holiday parties for holiday giving Tis the season to be … frugal?
Dec. 17.	DesignBook: 1450 Brickell - The New Icon in Miami's Financial District Posted by It seems that every time we turn around, there's another sky-scraping office building springing up in Downtown Miami. However, 1450 Brickell is a bit different. A. Maxwell, writing for the 2009 summer/fall issue of South Florida Design Book, spells it out:
Dec. 14.	Guest Post: Giving Back is the New Black Posted by A guest post from Candace Berman Sheitelman Every once in a while a trend emerges that you hope takes a permanent hold in our culture, rather than being a passing fad you wish would just go away (like skinny jeans). These are the trends that are actually beyond fashionable in a manner that transcends time and place.
Dec. 11.	A PR roadmap for Tiger: talk to Oprah, cry like Tebow, put golf on hold, return to greatness Posted by [caption id="attachment_1118" align="alignleft" width="130" caption="Tadd Schwartz"][/caption] From Tadd Schwartz, Principal of Schwartz Media Strategies When will we ever learn that stonewalling the press only makes things worse? It's easy playing Monday Morning Quarterback, but really - this one is a no-brainer. Tiger going into hunker-down crisis mode and addressing the public through his web site is only adding fuel to this growing inferno. We need to hear from this guy, and soon, before even his most loyal fans jump ship. Whether you like Tiger or not, if you're following this story, your emotions have swung from concern to empathy to pity to embarrassment to anger. By hiding out, he's enraging the very public that affords him his billion-dollar lifestyle. My advice to Tiger: while you're hiding out at home in Orlando, pop in the Godfather and pay attention to how Michael cleans house after he smells a rat. Tiger's getting some really bad advice right now, most likely from the very same folks who served as his enablers during this three year "lost weekend" of sexual escapades. Then he needs to man up and address his public and sponsors - in person. Remember, Tiger is a lot more than the greatest golfer in the world - he's also one of the highest paid spokespersons in the universe. That means he's got a squeaky clean rep to protect - like it or not. The following article - by Rick Rilley of ESPN - is probably one of the best pieces I've read to date on the Tiger Woods drama. Las Vegas PR guru Dave Kirvin lays out a strategy that's so...let's use a Vegas term...MONEY, I wish I had come up with it myself. Tiger - hire Kirvin immediately. See ya on Oprah. ESPN MAGAZINE: An image-rehab plan for Tiger Woods, by Rick Rilley Tiger Woods is the first person in history to run his car into a hydrant and set himself on fire. His reputation is shredded. His once-perfect name has been dragged through more mud than a Nantucket clam digger's boots. A once-spotless life is now an episode of "Cops." So what now? First, Oprah Winfrey.
Dec. 09.	BoA's post-TARP credibility: DOA? Posted by .from Schwartz Media Strategies Vice President Aaron Gordon This is a head-scratcher.
Dec. 07.	Andres Viglucci of the Miami Herald: Downtown Development Authority’s new master plan gets AIA Miami’s nod Posted by Andres Viglucci, author of the Miami Herald's popular Urbanista! blog, covers urban affairs and architecture in Metro Miami. Naturally, he's been keeping an eye on the Miami Downtown Development Authority's efforts to enhance life, draw business, and improve the livability of Downtown Miami.
Dec. 07.	HAUTE LIVING: A Cultural Institution Posted by By Stephanie Wilson on December 1st, 2009 Ricky Arriola, chairman of the Adrienne Arsht Center, was just appointed by President Obama to serve on the 26-member Committee on the Arts and Humanities, which includes a mix of actors like Edward Norton and Sarah Jessica Parker, musicians like Yo-Yo Ma, and icons like Anna Wintour. The appointment is for those who have a commitment to the humanities and arts, which Arriola certainly does. Under his watch, the Adrienne Arsht Center—the country’s third largest performing arts center—balanced its budget, paid off its bank debt seven years early, and helped revitalize the neighborhood in which it is a centerpiece. Arriola, who is just as likely to be seen enjoying a symphony at the Arsht Center as he is to be seen rocking out backstage during a Marley Brothers performance, spoke with Haute Living about the role of the center and the impact of Art Basel.
Dec. 03.	"Edit-Bots?" The PR Game Has Changed Posted by [caption id="attachment_1027" align="alignleft" width="117" caption="Julia K. Wakefield"]