April 2011
Apr.
28.
  • del.icio.us
  • Digg
  • Facebook
  • LinkedIn
  • Mixx
  • Twitter
Carving a niche: a textbook case
Posted by admin

In what may be the best example we've seen of a public relations professional carving a true niche, Howard Bragman has made a career out of helping celebrities reveal their homosexuality.
Apr.
27.
  • del.icio.us
  • Digg
  • Facebook
  • LinkedIn
  • Mixx
  • Twitter
In a twist, traditional marketing tactics reign on Broadway
Posted by admin

In a challenge to the conventional wisdom that social media is a 'silver bullet' for any sales campaign, one of the nation's most storied institutions is gradually realizing that old school sales tactics can still be effective.