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Feb.
23.
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The story behind our fresh look
Posted by Aaron Gordon

Developing our firm's new logo over the last three months has been a labor of love. Between the brainstorming, the designing, the opining and the integration, we've vetted our new brand mark to the nth degree....

Feb.
18.
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PR and marketing activity signals Miami real estate rebound
Posted by Aaron Gordon

Does a sudden flurry of activity signal brighter days ahead in Miami’s real estate market? A recent post on GlobeSt.com’s popular “...

Dec.
14.
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Ending the year on a high note (and what it means for you)
Posted by Tadd Schwartz

It's not often that...

Dec.
07.
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Court ruling has major implications for media landscape
Posted by Aaron Gordon

...

Nov.
09.
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The NY Times makes mistakes too!
Posted by Aaron Gordon

Fascinating blog post from the New York Times' After Deadline...

Oct.
20.
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Online ad buy would make Mad Men's Roger Sterling proud
Posted by Aaron Gordon

"It's not luxury; it's smarter than that."

So says John Slattery, Lincoln's new hired gun spokesperson in the car manufacturer's "Smarter" campaign....

Aug.
27.
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Calculated Move or Hurricane IroNY
Posted by Aaron Gordon

You have to love targeted online ads, and the LOL irony that sometimes comes with them.

Case in point: Miami Beach's Fontainebleau resort smartly advertises on the

Aug.
15.
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A winner in the debt ceiling debate?
Posted by Aaron Gordon

...

May.
22.
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A geography lesson for TNT
Posted by admin

With the nation's attention focused on the American Airlines Arena for the NBA Eastern Conference Finals, it would probably be a good idea for TNT to learn precisely where the AAA is...

Apr.
28.
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Carving a niche: a textbook case
Posted by admin

In what may be the best example we've seen of a public relations professional carving a true niche, Howard Bragman has made a career out of helping celebrities reveal their homosexuality.
Apr.
27.
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In a twist, traditional marketing tactics reign on Broadway
Posted by admin

In a challenge to the conventional wisdom that social media is a 'silver bullet' for any sales campaign, one of the nation's most storied institutions is gradually realizing that old school sales tactics can still be...

Nov.
15.
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The Power of Print
Posted by Julia Wakefield

As news of the confirmed merger between Newsweek and the Daily Beast circulated on Friday, National Interest posted a...

Oct.
15.
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SFBJ: Buzz Builds In Downtown Miami As Region's International Hot Spot
Posted by Julia Wakefield

Buzz builds in downtown Miami as region's international hot spot. Could it be the Arsht Center? Museum Park? New restaurants? Affordable condos? Lebron James and the Heat? Luxury hotels?
Aug.
18.
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"Pay To Play" In The Digital Age: What It Means For PR, The Media, and Credibility
Posted by Julia Wakefield

...

Aug.
12.
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Adrienne Arsht Center For The Performing Arts Of Miami-Dade County Embarks On 5th Anniversary Season
Posted by Julia Wakefield

As the Adrienne Arsht Center for the Performing Arts approaches its fifth anniversary, our city is reminded of how far the Center has come in only five years, and the impact it has made on our community in such a...

Aug.
03.
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New Funding for the Masterworks Season at the Adrienne Arsht Center
Posted by Julia Wakefield

As the Adrienne Arsht Center enters its 5th year enriching and engaging Miami with the power of the performing arts, the community’s support has never been stronger.

Jul.
16.
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From real estate bust to glitz and glam
Posted by Julia Wakefield

Tadd Schwartz is quoted in today's South Florida Business Journal article, "LeBron James' Decision Ignites Push

Jul.
13.
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Businessweek: Miami's Downtown Comes Alive as Condos Fill With Young Renters
Posted by Julia Wakefield

Lebron James is not Miami's only new young resident. Miami's downtown area is quickly filling up its condo developments with young working professionals and in the process contributing a youthful pulse to the area's...

Jul.
12.
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SMS now one of South Fla's top 20 PR firms!
Posted by Julia Wakefield

We at Schwartz Media Strategies would like to announce that, in less than five years in business, we've been recognized as one of South Florida's top twenty public relations firms! We credit our all-star team of...

Jul.
11.
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Miami Herald: LeBron means big bucks for Miami
Posted by Julia Wakefield

Our very own Tadd Schwartz is featured in what promises to be the first of many Miami Herald stories focused on the economic...

Jul.
09.
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Big Fish In A Big Pond: The "Who's Who" In South Florida Real Estate
Posted by Julia Wakefield

As one of South Florida’s main economic drivers, our commercial real estate industry is complex, dynamic, and enormous. It’s...

Jun.
10.
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Why I Feel Bad for BP
Posted by Julia Wakefield

 

I feel bad for BP. There, I said it.


by Aaron Gordon, Vice President of Schwartz...
Jun.
09.
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1450 Brickell Windows Are Designed to Withstand Hurricanes
Posted by Julia Wakefield

It’s hurricane season in Miami , Florida – but one building’s tenants aren’t worried. 1450 Brickell, the newest Class A office building in downtown Miami , boasts hurricane-resistant glass which can stand winds of up...

Jun.
04.
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Experts Weigh In On Next Looming Healthcare Crisis
Posted by Julia Wakefield

Now that the Baby Boomer generation is heading into the retirement age, Alzheimer’s disease has become the next major concern for healthcare professionals - and entitlement programs.  With new changes in healthcare...

Jun.
01.
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Miami Art Museum clears giant hurdle to new home, thanks to $100 million in public funds
Posted by Julia Wakefield

In another key step toward downtown's urban revival, the Miami Art Museum is eligible to receive $100 million in county bond proceeds, removing the biggest hurdle to start construction on the facility's long-sought...