Media relations are a big part of what we do for our clients. But our work doesn’t stop there. Recognizing the value of complementing media coverage with targeted marketing tactics, we develop and execute comprehensive marketing programs that reach our clients’ targeted audiences.

Whether we’re reaching out to target audiences via direct mail, participation in a panel discussion or speaking engagement, distribution of a newsletter, or guerilla marketing tactics, we approach every communication with a strategic focus – evaluating the size of the audience, what its members want (and don’t want), and which messages will grab their attention.

Working in tandem with our coordinated media relations efforts, these targeted marketing activities have proven instrumental in growing our clients’ businesses.