The client:

Apollo Bank is one of South Florida’s fastest-growing banks, with an asset base that has nearly tripled in size since its launch. With Miami now positioned among the nation’s largest and most competitive banking markets, Apollo Bank stands out for its steady performance, organic growth, and independence amidst a sea of consolidation.

The challenge:

Starting a business – let alone a bank – during the depths of a recession is no small feat. Building a credible brand and nurturing customer loyalty amidst a wave of mistrust toward banks seemed unimaginable, but that’s exactly what we set out to do in launching Apollo Bank in 2010.

The solution:

We had a hunch early on that winning business and establishing the Apollo Bank brand would mean differentiating our client as a locally-owned and operated bank built with the express goal of serving local companies – a far cry from the big banks that were under assault during the financial crisis.

Since then, we have reinforced Apollo Bank’s positioning as a trusted, growth-oriented community bank through a media relations campaign that communicates the bank’s story locally and nationally, while positioning our executives as credible thought leaders on topics related to business, banking and broader economic trends.

We’ve amplified our reach through social media channels, special events and community outreach, and direct-to-client marketing tactics that ensure our campaign messages are reaching our most important audiences consistently.

Results:

  • Apollo Bank is one of South Florida’s fastest-growing banks, with an asset base that has grown from $170 million to more than $500 million since 2010
  • The bank’s leaders are routinely featured in national and international news publications and broadcast outlets speaking to the state of the South Florida bank landscape and economy
  • Social media engagement has grown year-over-year, with an emphasis on hyper-local content and strengthening the company’s culture
  • Apollo Bank has repeatedly been named one of the ‘best places to work’ in Florida and nationally