LeBron once said he was 'taking my talents to South Beach.' - but the Heat plays in downtown Miami. In 2010, Schwartz Media launched a “Get It Right” campaign on behalf of the Miami Downtown Development Authority to link the Heat to its downtown home and remind the national media where James plays.
“There’s a line from Mad Men: If you don’t like what they’re saying about you, change the conversation,” said Tadd Schwartz, president of Schwartz Media Strategies in Miami and a former season-ticket holder.
Schwartz Media Strategies was brought on to manage the two-tiered PR & communications campaign surrounding the InterContinental Miami's $30 million facelift. Alisha Marks, VP at Schwartz, says the agency held launch parties and invited consumers and the media to get a first-hand look at the hotel's new technologies and experience the new restaurants.
According to Tadd Schwartz, a Miami publicist, Miami Dolphins owner Steve Ross needs to "press the flesh" when asking for public dollars surrounding Sun Life Stadium's roof/renovation campaign - in order for the Dolphins to really move public opinion, voters need to hear from the boss.
“Offering employees the option to work from home from time-to-time is something we do, but I know for a fact we work better and are more creative as a unit in the office where we are interacting,” says Tadd Schwartz, president of Schwartz Media Strategies.
Yudi Fernandez and Yanet Obarrio Sanchez of Schwartz Media Strategies joined United Way of Miami-Dade’s Young Leaders to discuss their upcoming plans for the year with a happy hour at The Hoxton, one of Brickell’s newest hotspots.
To executives with Schwartz Media Strategies, being a best place to work – and having the best employees in the process – requires encouraging creativity. For Tadd Schwartz, the message is clear: “Start each day with a blank canvas, and have fun with what you do.”
IMG, owner of the Sony Open Tennis tournament, hires Schwartz Media Strategies to convince the local public to approve the proposed upgrades to Miami's Crandon Park so the venue can continue to host the annual event.
If Tadd Schwartz nicks himself shaving, he bleeds aqua and orange. And yet he acknowledges that securing support in Miami and Tallahassee for tourism tax-funded improvements to Sun Life Stadium will be difficult... difficult but not impossible.
"Downtown Miami has matured into an economic engine and a place ripe for long-term investment on the heels of the area’s emergence," says Tadd Schwartz. "That never could have happened if all we had to hang our hat on was South Beach."