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Esquire: Back from the Brink?

NY Times media beat reporter David Carr nails it with this profile on Esquire Magazine's harrowing tale of what it's like to be relevant, then irrelevant, then relevant again.

Submitted by Aaron Gordon on Thu, 01/26/2012 - 6:19pm

Online ad buy would make Mad Men's Roger Sterling proud

"It's not luxury; it's smarter than that."

So says John Slattery, Lincoln's new hired gun spokesperson in the car manufacturer's "Smarter" campaign.

Slattery, who plays advertising executive Roger Sterling in TV's "Mad Men," would be proud of his new employer's latest online advertising move.

Submitted by Aaron Gordon on Thu, 10/20/2011 - 12:17pm

PODER Magazine, 9.2.10: The LeBron James Effect

Submitted by admin on Thu, 03/31/2011 - 2:48pm
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“This is more than a shot in the arm, it’s an atom bomb,” declares Tadd Schwartz, a downtown promoter. Schwartz and the DDA want to use the increased foot traffic to lure a major retailer such as Apple, Houston’s, or the ESPN zone sports bars to the neighborhood.


 

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application/pdf iconPoder: The LeBron James Effect

In Response to Rapid Growth, Schwartz Media Strategies Expands Team with Promotion of Allie Schwartz and Hire of Julia Wakefield

Submitted by admin on Thu, 03/31/2011 - 2:25pm
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MIAMI, FL – February 11, 2010 – In a move reflective of Schwartz Media Strategies’ (www.schwartz-media.com) swift expansion over the last year and a half, the firm has expanded its upper-level team by promoting Allie Schwartz to Account Executive and bringing on Julia Wakefield as senior account executive.

January 2009: Miami Monthly, “New Faces: Aaron Gordon”

Submitted by admin on Fri, 03/11/2011 - 3:11pm
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Aaron W. Gordon has been named vice president of Schwartz Media Strategies, responsible for overseeing day-to-day operations, providing clients with strategic counsel in the areas of media relations, direct marketing, advertising, and web development. 

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application/msword icon1.01.09 Miami Monthly. New Faces, Aaron Gordon.doc
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