Apple


The story behind our fresh look

Developing our firm's new logo over the last three months has been a labor of love. Between the brainstorming, the designing, the opining and the integration, we've vetted our new brand mark to the nth degree.

PODER Magazine, 9.2.10: The LeBron James Effect

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“This is more than a shot in the arm, it’s an atom bomb,” declares Tadd Schwartz, a downtown promoter. Schwartz and the DDA want to use the increased foot traffic to lure a major retailer such as Apple, Houston’s, or the ESPN zone sports bars to the neighborhood.


 

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