From the South Florida Business Journal's public relations, advertising and marketing column:
Public Relations & Marketing shops build business with new value-added services
When Tere Blanca launched 
Blanca Commercial Real Estate earlier this year, she needed more than public relations.
She needed graphic design and advertising, networking opportunities and public appearances, social media and e-mail marketing. Except her only marketing contract was with a PR firm for specific PR services.
Instead, the firm – Schwartz Media Strategies in Miami’s Coconut Grove – added value to the contract. It distributes e-mail blasts to 3,000 broker and tenant recipients each month. Executives there regularly seek out and schedule networking events for Blanca and her team. The firm is currently working on the client’s Web site, stationery package and logo design.
“We have become indispensable to clients by rolling marketing initiatives such as these under one retainer, rather than charging as additional projects,” principal Tadd Schwartz said. “None of this is groundbreaking stuff. That said, given the economy, value-added services are truly of value to clients who are savvy enough to invest in marketing.”
