journalism


Court ruling has major implications for media landscape

Today’s US district court ruling in Oregon aims to draw a distinction between “journalists” and “bloggers.” The decision is a bold move for the court, and a potentially impactful one for the national media landscape.

Submitted by Aaron Gordon on Wed, 12/07/2011 - 7:19pm

"Pay To Play" In The Digital Age: What It Means For PR, The Media, and Credibility

by Aaron Gordon, Vice President, Schwartz Media Strategies

 Unfortunately, the issue of ‘pay to play’ relationships in the media is nothing new: I once read that as many as 20% of marketers confess that they’ve purchased advertising space or entered into ‘marketing partnerships’ with publications to secure preferential editorial coverage – and that number has probably grown in recent years as many news outlets get “creative” in offering new marketing opportunities.

Submitted by Anonymous on Wed, 08/18/2010 - 8:55am
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