media relations

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Memo to the Heat: Plenty of companies and entrepreneurial individuals are hoping to cash in on an NBA championship — so please turn this thing around.

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6.11.11 Miami Herald. Miami-area merchants hope to cash in on Hear, NBA finals.pdf

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As the Miami Heat’s run in the NBA Finals continues, local tourism boosters are hoping the destination gets some winning exposure.

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6.2.11 Miami Herald. Miami hopes to score through Heat games.pdf

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“Like with public or media relations, client testimonials can offer credibility and third-party advocacy that serves as the gold standard in marketing and PR,” said Tadd Schwartz, principal with Schwartz Media Strategies.

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4.15.11 South FL Business Journal. Testimonials- Letting satisfied clients tell your company's story.pdf

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“This is more than a shot in the arm, it’s an atom bomb,” declares Tadd Schwartz, a downtown promoter. Schwartz and the DDA want to use the increased foot traffic to lure a major retailer such as Apple, Houston’s, or the ESPN zone sports bars to the neighborhood.

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Poder: The LeBron James Effect

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When college savings service Upromise needed to attract attention, the marketing team launched  Tuition-Tales.com and invited people to submit a brief video for a chance to win $10,000.

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South Florida Business Journal, “Savy Marketers Get Smart With Media Strategies During Slow Times”

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Alisha Marks, senior A/E, rbb PR, joins Schwartz Media Strategies, Miami, as a director focused on media relations, as well as counsel to its professional services and municipal affairs clients.

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5.8.09 Odwyerpr.com_. Alisha Marks.pdf

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Alisha Marks has been named Director of Schwartz Media Strategies, a Miami-based public relations and marketing firm.

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Bulldog Reporter Daily Dog, “Marks Named Director of Schwartz Media”

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Aaron W. Gordon has been named vice president of Schwartz Media Strategies, responsible for overseeing day-to-day operations, providing clients with strategic counsel in the areas of media relations, direct marketing, advertising, and web development. 

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1.01.09 Miami Monthly. New Faces, Aaron Gordon.doc