Miami Heat


Heat Title Run Offers Lessons For Miami

Last week the Miami Heat clinched the 2012 NBA Championship with a dominating win over the Oklahoma City Thunder. Miami went into the series the underdog and most likely to be disliked. Just a year ago, the Heat (although the second best team in the country) were facing a grim, uphill climb. Similarly, Miami as a city was also facing a difficult moment as it too felt a stinging moment of loss and disappointment following the real estate crash.

June 2012 - The Miami Herald: Heat Title Run Offers Lessons For Miami

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Miami, like its basketball team, is at the top of its game - we are emerging as a global destination for tourism, business, arts and culture, finance, entertainment, and more. Maintaining this momentum will require collective humility and smarts, both in terms of where and how we deploy our community’s chief assets. If this recipe for success sounds familiar, it’s because we just witnessed a similar path to victory play out on the hard court. Now, if only we could borrow Coach Spoelstra’s playbook...

June 2012 - The Miami Herald: Game 7 Mania Grips Miami Heat Fans

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Forget Saturday night's Heat-Celtics Game 7 – local flack Aaron Gordon, vice president at Schwartz Media, will be at the Adrienne Arsht Center watching the LION KING...

April 2012 - The Miami Herald: Heat-Knicks Match-Up Worth More Than a Date with the Sixers

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"Let's face it - Knicks fans will be staying and dining in Downtown Miami and Brickell Avenue hotels and restaurants, and partying at our bars and clubs," said Tadd Schwartz, publicist for the Downtown Development Authority.

A geography lesson for TNT

With the nation's attention focused on the American Airlines Arena for the NBA Eastern Conference Finals, it would probably be a good idea for TNT to learn precisely where the AAA is located.

PODER Magazine, 9.2.10: The LeBron James Effect

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“This is more than a shot in the arm, it’s an atom bomb,” declares Tadd Schwartz, a downtown promoter. Schwartz and the DDA want to use the increased foot traffic to lure a major retailer such as Apple, Houston’s, or the ESPN zone sports bars to the neighborhood.


 

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August 2010: Miami Herald, "Downtown Miami, The Hot Urban Alternative to South Beach"

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Over the past year, downtown Miami has filled with new residents, retailers and restaurants -- all reasons for promoters of the once-deserted area to cheer. Then the Miami Heat added two new stars in LeBron James and Chris Bosh to its lineup, and the cheering turned to a full-on celebration.

 

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