NBA


Heat Title Run Offers Lessons For Miami

Last week the Miami Heat clinched the 2012 NBA Championship with a dominating win over the Oklahoma City Thunder. Miami went into the series the underdog and most likely to be disliked. Just a year ago, the Heat (although the second best team in the country) were facing a grim, uphill climb. Similarly, Miami as a city was also facing a difficult moment as it too felt a stinging moment of loss and disappointment following the real estate crash.

PODER Magazine, 9.2.10: The LeBron James Effect

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“This is more than a shot in the arm, it’s an atom bomb,” declares Tadd Schwartz, a downtown promoter. Schwartz and the DDA want to use the increased foot traffic to lure a major retailer such as Apple, Houston’s, or the ESPN zone sports bars to the neighborhood.


 

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