pr campaign

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IMG, owner of the Sony Open Tennis tournament, hires Schwartz Media Strategies to convince the local public to approve the proposed upgrades to Miami's Crandon Park so the venue can continue to host the annual event.

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PRWeek: Campaign- IMG serves up an ace as Miami residents rally behind upgrades

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Memo to the Heat: Plenty of companies and entrepreneurial individuals are hoping to cash in on an NBA championship — so please turn this thing around.

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6.11.11 Miami Herald. Miami-area merchants hope to cash in on Hear, NBA finals.pdf

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As the Miami Heat’s run in the NBA Finals continues, local tourism boosters are hoping the destination gets some winning exposure.

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6.2.11 Miami Herald. Miami hopes to score through Heat games.pdf

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“Like with public or media relations, client testimonials can offer credibility and third-party advocacy that serves as the gold standard in marketing and PR,” said Tadd Schwartz, principal with Schwartz Media Strategies.

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4.15.11 South FL Business Journal. Testimonials- Letting satisfied clients tell your company's story.pdf

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“This is more than a shot in the arm, it’s an atom bomb,” declares Tadd Schwartz, a downtown promoter. Schwartz and the DDA want to use the increased foot traffic to lure a major retailer such as Apple, Houston’s, or the ESPN zone sports bars to the neighborhood.

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Poder: The LeBron James Effect

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When LeBron James said he’ll “take my talents to South Beach,” he ignited a resurgent push behind more than just the popular beachfront destination.

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Tadd Schwartz comments on the buzz LeBron James' decision to join the Miami Heat is having on public perception of the city.

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CAMPAIGNS: Product PR - Pitch 'the dream' to the monied lot