The competition for the right to redevelop the Miami Beach Convention Center and the surrounding land in partnership with the City of Miami Beach is rounding the home stretch. The two teams revealed detailed plans for their visions this week and one of the teams, South Beach ACE, is proposing a cultural and civic campus in the heart of South Beach.
“Like with public or media relations, client testimonials can offer credibility and third-party advocacy that serves as the gold standard in marketing and PR,” said Tadd Schwartz, principal with Schwartz Media Strategies.
“This is more than a shot in the arm, it’s an atom bomb,” declares Tadd Schwartz, a downtown promoter. Schwartz and the DDA want to use the increased foot traffic to lure a major retailer such as Apple, Houston’s, or the ESPN zone sports bars to the neighborhood.
She needed graphic design and advertising, networking opportunities and public appearances, social media and e-mail marketing. Except her only marketing contract was with a PR firm for specific PR services.
Instead, the firm – Schwartz Media Strategies in Miami’s Coconut Grove – added value to the contract. It distributes e-mail blasts to 3,000 broker and tenant recipients each month. Executives there regularly seek out and schedule networking events for Blanca and her team. The firm is currently working on the client’s Web site, stationery package and logo design.
“We have become indispensable to clients by rolling marketing initiatives such as these under one retainer, rather than charging as additional projects,” principal Tadd Schwartz said. “None of this is groundbreaking stuff. That said, given the economy, value-added services are truly of value to clients who are savvy enough to invest in marketing.”
Submitted by Anonymous on Wed, 08/19/2009 - 5:33am