What a difference a year makes. Miami’s fledgling condo comeback of early 2012 has evolved into a full-blown stampede, with developers racing to acquire developable sites and launch new projects and international buyers snapping up units ‘sight unseen.’
“There’s a line from Mad Men: If you don’t like what they’re saying about you, change the conversation,” said Tadd Schwartz, president of Schwartz Media Strategies in Miami and a former season-ticket holder.
Schwartz Media Strategies was brought on to manage the two-tiered PR & communications campaign surrounding the InterContinental Miami's $30 million facelift. Alisha Marks, VP at Schwartz, says the agency held launch parties and invited consumers and the media to get a first-hand look at the hotel's new technologies and experience the new restaurants.
According to Tadd Schwartz, a Miami publicist, Miami Dolphins owner Steve Ross needs to "press the flesh" when asking for public dollars surrounding Sun Life Stadium's roof/renovation campaign - in order for the Dolphins to really move public opinion, voters need to hear from the boss.
The competition for the right to redevelop the Miami Beach Convention Center and the surrounding land in partnership with the City of Miami Beach is rounding the home stretch. The two teams revealed detailed plans for their visions this week and one of the teams, South Beach ACE, is proposing a cultural and civic campus in the heart of South Beach.
“Offering employees the option to work from home from time-to-time is something we do, but I know for a fact we work better and are more creative as a unit in the office where we are interacting,” says Tadd Schwartz, president of Schwartz Media Strategies.
Yudi Fernandez and Yanet Obarrio Sanchez of Schwartz Media Strategies joined United Way of Miami-Dade’s Young Leaders to discuss their upcoming plans for the year with a happy hour at The Hoxton, one of Brickell’s newest hotspots.
To executives with Schwartz Media Strategies, being a best place to work – and having the best employees in the process – requires encouraging creativity. For Tadd Schwartz, the message is clear: “Start each day with a blank canvas, and have fun with what you do.”
In case you're in the hunt for some wisdom on all things marketing, public relations, and life in general (or if you're just in the mood for a bagel), then come on out for Trow Knows CEOs featuring none other than our own Tadd Schwartz on March 1 in Coral Gables. We have no idea what to expect, but we certainly won't be bored. See you there.