The most ReTweeted Tweet during last week’s Republican convention wasn’t a Mitt Romney sound bite or a call to action for fundraising dollars. In fact, the Tweet with the most buzz didn’t come from a Republican at all.
Submitted by Aaron Gordon on Fri, 09/07/2012 - 12:32pm
When I wake up in the morning the first thing I do is check my email, then naturally I go on Twitter and Facebook, honestly who doesn’t? This seems to be the first time in Olympics history that social media is making a splash.
As social networking sites like Facebook, Twitter and Foursquare become more vital in online marketing and engagement, companies are using a new suite of metrics to measure the success of an event or digital page.
With 20+ million people (and counting) actively engaged on Twitter, the need for evaluating the valuye of a company's investment in the social media platform is becoming all the more important. The challenge: determining ROI from a communications tool whose own creators have found it difficult to generate revenue from their software.
It’s always amusing to read postmortems about political tussles; the seemingly irresistible temptation to declare “winners” and “losers” always finds a way to rear its ugly head in the media. When the showdown over the national debt ceiling increase became the latest political football to dominate the cable TV airwaves, it seemed inevitable that the American public was on a fast track to playing spectator to another round of parlor games. But this time it was different.
Submitted by Aaron Gordon on Mon, 08/15/2011 - 5:01pm
“Like with public or media relations, client testimonials can offer credibility and third-party advocacy that serves as the gold standard in marketing and PR,” said Tadd Schwartz, principal with Schwartz Media Strategies.
“This is more than a shot in the arm, it’s an atom bomb,” declares Tadd Schwartz, a downtown promoter. Schwartz and the DDA want to use the increased foot traffic to lure a major retailer such as Apple, Houston’s, or the ESPN zone sports bars to the neighborhood.
Fernando Capablanca's Union Credit Bank has been on the leading edge of a lot of banking trends, like being the nation's first community bank signatory to the United Nations' green banking program and the first in South Florida to offer an in-house microlending program.
But even Capablanca was a bit cautious about marrying banking to the social media craze generated by YouTube, Facebook and Twitter.