**WARNING: BLATANT SELF PROMOTION AHEAD** The last few months have been rather busy over here at Schwartz Media Strategies, so we’re just now getting around to formally announcing that we’ve been named the public relations and marketing agency of record for the University of Miami Life Science & Technology Park. Working on behalf of national real estate developer Wexford Science & Technology, we will be promoting the park’s multiple roles as a ‘gamechanger’ for the diversification of South Florida’s economy, a scientific link to booming life sciences sector in Latin America and the Caribbean, and as a critical first step in Miami’s emergence as a life sciences and tech hub – all of this in an effort to support tenant recruitment efforts and tell the UMLSTP’s story — regionally, nationally, and internationally. A full press release outlining the scope of the project and our campaign is below.
Schwartz Media Strategies Named Public Relations and Marketing Firm of Record for University of Miami Life Science & Technology Park
October 14, 2010 – Miami, Florida – National real estate developer Wexford Science & Technology has tapped Miami-based Schwartz Media Strategies to manage public relations and marketing for the University of Miami Life Science & Technology Park (UM LSTP). Once completed in mid-2011, the 252,000 square foot building will house lab and office space, lab-ready development suites, and retail space – all intended to help knowledge-based research and product development teams foster innovation and commercialize technology for public use. As agency of record for the UM LSTP, Schwartz Media Strategies will promote the park’s roles as a catalyst for the diversification of South Florida’s economy, a natural scientific link to Latin America and the Caribbean, and as the first component of the region’s emergence as a life sciences hub – all in an effort to support tenant recruitment efforts. The firm’s campaign will involve proactive media outreach and coordinated marketing and social media initiatives that target prospective tenants, consumers, and the general business community, “More so than any other South Florida real estate project in recent memory, the University of Miami Life Science & Technology Park embodies Miami’s character as an innovative global city full of untapped potential,” said Tadd Schwartz, Principal of Schwartz Media Strategies. “We view the UM LSTP as a potential ‘game changer’ for our region and we are excited about telling this story through a healthy mix of strategic media relations and targeted marketing that reaches audiences on the regional, national and international levels.” Located in Miami’s burgeoning Health District, phase one of the UM LSTP is part of a master plan that includes five buildings comprising between 1.6 and 2 million square feet of space. Wexford Science & Technology, the private developer constructing R&D Building One in collaboration with the University of Miami, set its sights on South Florida after completing similar research parks in partnership with universities in Baltimore, Philadelphia, Chicago, and other U.S. cities. The UM LSTP marks the latest addition to Schwartz Media Strategies’ real estate and hospitality practice, which includes a number of Florida’s highest profile developers, brokerage firms, and commercial and residential properties, such as Blanca Commercial Real Estate, Rilea Group (developer of 1450 Brickell office tower and One Broadway luxury apartments), Continental Real Estate Companies (CREC), and CREW-Miami (Commercial Real Estate Women). The firm also represents a number of attorneys and law firms specializing in real estate transactions and litigation.
About Schwartz Media Strategies Schwartz Media Strategies is a Miami, Florida-based public relations and marketing firm with national practices in the following areas: real estate; professional and legal services; consumer and municipal affairs; healthcare; and the arts. Offering services ranging from proactive media relations and targeted marketing, to Hispanic communications and social media initiatives, the firm helps clients reach their core audiences with the goal of generating new business and building increased brand value. Learn how Schwartz Media Strategies can help your company or organization tell its story by visiting the firm’s website at www.schwartz-media.com.
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