Perhaps more so than in any other sector, companies and organizations in the healthcare arena understand the importance of communicating effectively and consistently with a diverse set of audiences, both on the business-to-business and consumer fronts.
Having developed and implemented programs for hospitals, specialty clinics, insurance providers, diagnostic firms, physicians, nursing homes, and medical device manufacturers, we understand the often complex nature of the healthcare landscape. We follow the trends, keep current on the latest research and public policy, and work to position our clients against the backdrop of the news via proactive media relations.
To maximize the impact of our media relations work, we develop complementary marketing initiatives, special events, and – when appropriate – social media programs that raise our clients' industry and community profiles among core audiences on a consistent basis. Whether we are targeting current or prospective patients on behalf of a major healthcare provider, supporting the cultivation of new funding sources for a nonprofit, or building a physician group’s referral network, our campaigns deliver measurable results.