Legal and Financial Services
The legal and financial sectors are fast-paced, complex and always changing, so working with clients in these industries requires our team to stay current with the latest news and trends affecting the world of business and finance, the law profession, and the broader economy.
By maintaining top of mind awareness through expert source positioning and taking ownership of salient issues that advance specific business goals, we align our clients with news that will ultimately be consumed by their target audiences, including referral sources, prospective clients, and industry insiders.
Our work may include proactively shaping coverage of the latest trend in commercial litigation or bank regulations, positioning a client to shed thought leadership on a significant court ruling, or managing a breaking news story that has implications on accounting practices.
Once we generate earned editorial coverage, we work with clients to aggressively market our results via carefully-targeted marketing and social media endeavors aimed at penetrating our campaign's core audiences.