Directing public affairs programs for municipalities, government agencies, and other public sector organizations combines elements of destination marketing, issues management, public relations, and marketing outreach aimed at stakeholders, key influencers in the business and civic community, and the general public.
Our firm is engaged in South Florida's diverse markets, from downtown Miami and Coral Gables in Miami-Dade, to Broward and Palm Beach Counties further north. We understand the issues at play, the cultural makeup of each region, and the subtleties that differentiate one community from another.
Partnering with clients, we strengthen communication with and galvanize support among key audiences via proactive media relations, targeted marketing, and social media strategies. This often involves serving as a media clearinghouse and managing the news cycle surrounding a particularly salient issue, helping clients navigate complex policies and situations in the public realm, and connecting them with decision-makers in the public or private sector.
In every case, we believe in the importance of creating a platform for consistent, proactive outreach to our campaign audiences – all with the express goals of keeping them informed and engaged, and elevating our client's community as a great place to conduct business, visit, and call home.