Nonprofits and Advocacy Groups
Mission-driven organizations and issue-related causes can benefit from coordinated public relations and marketing strategies in much the same fashion as private sector companies, and oftentimes they can experience even more impactful results. With tens of thousands of nonprofits registered nationally – from academic institutions to arts organizations – the competition for funding, volunteer support, and the public’s attention is steep.
So how does a nonprofit or issue-related campaign reach its audiences in a consistent and meaningful way? We approach nonprofits with strategies similar to those we implement on behalf of for-profit clients – all with an eye toward telling their story through a combination of proactive media relations that raises the profile of their organization and its leadership and targeted marketing in support of fundraising and stakeholder development.
At the same time, we execute social media and online marketing strategies to broadcast our campaign messages to new audiences, raise funds, and build awareness of our clients’ missions and activities in a low-cost, high-impact way.