MIAMI, FL – October 13, 2010 – National real estate developer Wexford Science & Technology (www.wexfordequities.com) has tapped Miami-based Schwartz Media Strategies to manage public relations and marketing for the University of Miami Life Science & Technology Park. (UMLSTP; www.umlstp.com). Once completed in mid-2011, the 252,000 square foot building will house lab and office space, lab-ready development suites, and retail space – all intended to help knowledge-based research and product development teams foster innovation and commercialize technology for public use and benefit.
As agency of record for the UMLSTP, Schwartz Media Strategies will promote the park’s roles as a catalyst for the diversification of South Florida’s economy, a natural scientific link to Latin America and the Caribbean, and as the first component of the region’s emergence as a life sciences hub – all in an effort to support tenant recruitment efforts. The firm’s campaign will involve proactive media outreach and coordinated marketing and social media initiatives that target prospective tenants, consumers, and the general business community.
“More so than any other South Florida real estate project in recent memory, the University of Miami Life Science & Technology Park embodies Miami’s character as an innovative global city full of untapped potential,” said Tadd Schwartz, Principal of Schwartz Media Strategies. “We view the UMLSTP as a potential ‘game changer’ for our region and we are excited about telling this story through a healthy mix of strategic media relations and targeted marketing that reaches audiences on the regional, national and international levels.”
Located in Miami’s burgeoning Health District, phase one of the UMLSTP is part of a master plan that includes five buildings comprising between 1.6 and 2 million square feet of space. Wexford Science & Technology, the private developer constructing R&D Building One in collaboration with the University of Miami, set its sights on South Florida after completing similar research parks in partnership with universities in Baltimore, Philadelphia, Chicago, and other U.S. cities.
The UMLSTP marks the latest addition to Schwartz Media Strategies’ real estate and hospitality practice, which includes a number of Florida’s highest profile developers, brokerage firms, and commercial and residential properties, such as Blanca Commercial Real Estate, Rilea Group (developer of 1450 Brickell office tower and One Broadway luxury apartments), Continental Real Estate Companies (CREC), and CREW-Miami (Commercial Real Estate Women). The firm also represents a number of attorneys and law firms specializing in real estate transactions and litigation.