Crisis and Issue Management
At one point or another, every company and organization faces potentially-damaging issues or crises. From litigation and corporate under-performance, to personnel problems and community relations challenges, ensuring preparedness for an unexpected turn of events is a critical component to any successful public relations program.
When difficult situations surface, we create a detailed communications plan and protocol designed to confront the issue, frame appropriate messages, manage media coverage, and ensure consistency and accuracy in our external messaging. Sometimes this means taking a proactive approach to confronting the news (or emergencies) head-on with the goal of mitigating or shaping coverage in our favor. Other times it means responding to media inquiries with a reactive strategy.
In many instances of crisis, we concurrently implement proactive tactics on the media relations and marketing fronts with the goal of establishing positive awareness and goodwill among our internal and external audiences. With plans in place to mitigate negative attention and shape media coverage in our favor, our clients enjoy peace of mind that we’re ready to act when a crisis strikes.