Hispanic Media Relations and Marketing
With growth among Hispanics outpacing that of all other ethnic groups in the U.S., every company and organization counts Spanish-speakers and Latin Americans among its audiences. And for a public relations and marketing firm operating from an international gateway city like Miami, there is a strong Hispanic outreach component to every campaign we develop.
Our multilingual team members understand how Spanish-speaking and Latin American audiences consume their news and conduct business. Applying this expertise, we craft media relations, marketing and social media campaigns that build awareness of our clients, bolster their credibility, and boost the bottom line. In this regard, we approach these audiences in much the same way we reach English-speaking groups – always mindful of any cultural and linguistic subtleties that may exist.
Whether we are pursuing pan-regional or international media coverage, advertising in an in-flight magazine targeting executives commuting between Latin America and the U.S., or launching a bilingual digital marketing program that will span continents, we strive to ensure our clients are well-positioned to do business with Hispanic clientele.