Marketing and Advertising
While proactive media relations forms the foundation of our campaigns, we believe that complementing media coverage with carefully-crafted marketing, digital media and advertising programs is essential to ensuring our program messages penetrate the right audiences on a consistent basis.
Recognizing that today’s consumers are often bombarded by marketing appeals on all fronts, our success in reaching them requires a strategic approach. Operating with a simple business objective, we identify our key audiences and the most effective vehicle for reaching them. Then we work with our client to develop compelling traditional and digital marketing deliverables that that reinforce our campaign messages and amplify our success on the media relations front.
Whether that means reaching out to audiences via direct mail or email, crafting and placing an eye-popping ad in print or online, arranging a speaking engagement, or composing a company e-newsletter, we approach every project with a sharp focus on the underlying goals we establish from the start of our campaign.