Strategic Media Relations
When developing and implementing public relations campaigns, we operate with the belief that companies and organizations need to tell their own story, or risk having someone else tell it for them.
We create proactive media relations strategies aimed at driving the conversation, and in turn, advancing our clients’ business objectives. We do this by crafting compelling news hooks, keeping our clients ahead of the latest trends and positioning them as thought leaders, and maintaining daily contact with key members of the media. To put it simply: we partner with clients to make news.
This may mean securing a feature story in a national business magazine, arranging the release of breaking news, penetrating an influential industry blog, or placing an op-ed column in a major daily newspaper. Regardless of the tactic, we deliver media results that raise our clients’ profiles, define their brands, and build credibility among key audiences.
And because the power of media relations doesn't lie in one story, our efforts to make news continue. We maximize the power of earned editorial coverage by working with clients to market results via sustained marketing and social media campaigns that reach their core audiences and spread news virally.