What’s a Tweet worth?
With 20+ million people (and counting) actively engaged on Twitter, the need for evaluating…
A winner in the debt ceiling debate?
It’s always amusing to read postmortems about political tussles; the seemingly irresistible temptation to…
“Edit-Bots?” The PR Game Has Changed
by Julia Wakefield, Senior Account Executive at Schwartz Media Connect to Julia on Twitter,…
Publicity and Social Media for Small Businesses
As public relations practitioners, we know business owners see the value of publicity and…
Businesses, brands make fans of Facebook friends and strangers
Advertising & Marketing South Florida Business Journal - by Jeff Zbar The YMCA of…
“Pay To Play” In The Digital Age: What It Means For PR, The Media, and Credibility
by Aaron Gordon, Vice President, Schwartz Media Strategies Unfortunately, the issue of ‘pay to…
New Funding for the Masterworks Season at the Adrienne Arsht Center
In fact, the John S. and James L. Knight Foundation has just committed $600,000,…
From real estate bust to glitz and glam
Tadd Schwartz is quoted in today's South Florida Business Journal article, "LeBron James' Decision…