Starbucks: Creating local appeal for their global brand
Since opening in 1971, Starbucks is today the largest coffee chain in the world,…
2013 PR Recap: What worked, and what didn’t
As the year starts nearing it's end, we here at Soundbytes thought it was…
WestJet’s Viral Miracle
From the Harlem Shake to Jimmy Kimmel’s “Twerking Mishap” prank, 2013 has had its…
Take it from us: Our insider tips for Miami musts this Basel week
With so many out of towners pouring into Miami for Art Basel and Art…
Bezos on 60 Minutes: PR Grand Slam or PR Gaffe?
Amazon.com chief Jeff Bezos took to prime time to talk about his company's future,…
Schwartz Media Strategies ranked among South Florida’s top PR agencies
For the second year running, Schwartz Media Strategies has been voted among South Florida’s…
NBA champs embrace Twitter
The Miami HEAT have gained a huge following with their last two NBA championship wins…
PR’s next step: The Golden Age?
Public relations naysayers should start reconsidering their opinions, says this story from the New…
