Media outlets are leveraging podcasts as the go-to medium, offering a unique way for brands to communicate with their audiences in a candid and authentic way. At Schwartz Media Strategies, we’re seeing how podcasts enable clients to amplify their messages, showcase their expertise, and build deeper connections with targeted audiences.
Targeting Key Audiences
Selecting the right podcast ensures that messaging reaches an audience invested in relevant industry conversations. Platforms like Business Journal’s Florida Business Minds Podcast, Bloomberg Law, Business Observer’s From the Corner Office Podcast, ALM, and The New York Times’ The Daily provide a space for in-depth discussions on market trends, policy shifts, and emerging challenges, allowing executives to engage in high-level dialogue with credibility and impact.
Deliver Your Message
Podcasts offer a unique opportunity for executives to share expertise in a format that allows for depth, nuance, and authenticity. These long-form conversations go beyond surface-level soundbites, enabling leaders to break down complex topics, provide strategic insights, and shape industry narratives. By addressing key challenges and offering solutions, executives enhance their authority, reinforce their expertise, and create opportunities for new business relationships and collaborations.
JLL’s Tampa Market Leader, LaShawn Bates, appeared on Business Observer’s From the Corner Office Podcast to discuss the evolving commercial real estate landscape in Tampa and how JLL is driving new opportunities in the region.
Stuart Ratzan of Ratzan, Weissman & Boldt was a guest on Grow Law Firm, sharing insights professional and business development, offering valuable guidance for attorneys looking to expand their practice.
NSi Insurance’s Oscar Seikaly was featured on Insurance Speak powered by ALM, where he shared his unique perspective on Florida’s legislative efforts aimed at shoring up its volatile insurance market.
Preparing In Advance
Preparation is key to ensuring a podcast guest is on message, and specifically targeted for that subject and outlet.
- Understand the Audience – Thorough research into each podcast’s listener base ensures messaging is tailored to resonate with the audience’s specific interests, challenges, and needs, aligning client insights with what matters most to listeners.
- Embrace the Conversation – By maintaining key messages while speaking naturally, clients can foster a genuine connection with the audience, ensuring the conversation remains engaging and authentic.
- Share Insights and Stories – Sharing personal experiences and real-world insights allows clients to bring their expertise to life, making the message memorable, relatable, and impactful for listeners.
Podcasts have quickly become a powerful PR tool to advance client visibility in front of key audiences, enhance their thought leadership positioning, and foster genuine connections with media outlets and their readership.
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