Our Team

A veteran public relations counselor with nearly 20 years of experience in media relations, marketing, digital media, public affairs and strategic communications, Tadd has created successful campaigns for regional, national and multi-national companies.

Respected by clients and journalists for his industry knowledge, resourcefulness, and grasp of the national and regional media landscape, Tadd plays an active role in partnering with clients to achieve their business goals, raise their community profile, and connect with their audiences.

Tadd’s clients have included companies across a range of industries reflecting Florida’s diverse economy, with an emphasis on residential and commercial real estate, law and professional services, banking and finance, hospitality and tourism, municipal affairs, and arts and culture. The firm also dedicates pro bono services to a number of nonprofits and advocacy groups, including The Children’s Movement of Florida, Lotus House and Developing Minds Foundation.

Under his leadership, Schwartz Media Strategies has grown to become one of the top ten largest public relations firms in South Florida as measured by annual revenues. The company has also been recognized as one of the region’s “Best Places to Work.”

Prior to founding Schwartz Media Strategies in 2005, Tadd was a partner at Miami-based rbb Communications, where he led the firm’s corporate and real estate practices. He previously held an executive position with the Florida office of Weber-Shandwick, one of the world’s largest public relations agencies. He also worked on the staff of Florida Senator Bob Graham in Washington, D.C.

Tadd is active in several civic organizations and currently sits on the boards of directors for the American Jewish Committee’s local chapter, Lotus House and Developing Minds Foundation. A native of Miami, Tadd earned his bachelor’s degree from the University of Florida.

Beyond the Bio

What music are you currently groovin' to?

I’m stuck in the late 60s and 70s when it comes to music. I got my kids hooked on Wings and The Beatles early on, so we listen to mellow soft rock stuff like “With a Little Luck” and “My Sweet Lord” at bedtime for good dreamy vibes.

The first song that blew my mind to bits was “Blinded by the Light” by Manfred Mann's Earth Band (think of the movie “Blow” with Johnny Depp). Springsteen actually wrote the song but the cover is really something else. That song came out in 1976, so I was about 6 years old, and I still remember how great it made me feel to scream the chorus. That’s the power of music. My wife and I love Ryan Adams, The National and Arcade Fire, and have seen them live many times.

What, if push comes to shove, is your all time favorite album?

I have five: Astral Weeks, Van Morrison. The Doors, first record. Stevie Wonder, Songs in the Key of Life. The Beatles, Revolver. No explanation necessary. Bob Dylan, Blood on the Tracks, is probably the greatest album, but the lyrics are heavy…like chewing on a razor blade.

Tell us something your clients and colleagues don’t know about you.

I’m a long distance runner and have finished more than 15 marathons. But what’s cool about running is the creative process that comes from the runner’s high. I come up with great story ideas for clients during runs. I actually pitch myself during runs and can visualize the story in print. It’s a beautiful feeling, because before you know it, you’ve logged five miles. That might also explain my habit for leaving two minute voicemails. You get caught up in the flow and great things happen.

  • Connect with me on LinkedIn

Aaron is an endangered species by Miami standards: a third generation native who left town for college and returned home four years later. After serving as creative director for a marketing and advertising shop in Miami, he joined Schwartz Media Strategies in 2008. Since then, he has helped the firm expand its service lines, grow its client roster to include blue chip brands, and recruit and retain talent. Today, he focuses primarily on managing the firm’s operations and building communications campaigns for clients in the real estate, hospitality, public affairs, consumer and financial sectors – including several public companies.

Aaron is on the boards of the Adrienne Arsht Center’s Green Room Society for young professionals; Washington University’s Regional Cabinet; as well as the University’s Alumni and Parents Admissions Program, for which he serves as chair. He is also a member of the Urban Land Institute’s Young Leaders Group. He earned his degree from Washington University in St. Louis, where he majored in political science, art history and archaeology. He resides in the City of Miami with his wife Rebecca and their two children.

Beyond the Bio

What’s been your most interesting job?

Back in 2000, I spent the summer as a wrangler on a dude ranch in Colorado. It’s where I learned how to lasso, herd cattle and drink warm whiskey.

Do you have any pet peeves?

I can’t stand it when people look at restaurant menus and decide what they’re ordering ahead of dining out. It ruins the surprise.

What’s the most interesting place you’ve traveled?

El bosque lluvioso del Amazonas. Su amplitud nos hace sentir muy, pero muy pequeños.

  • Connect with me on LinkedIn

Alisha first joined Schwartz Media Strategies in 2008 and returned in 2014 after a one year stint as vice president of Ogilvy Public Relations in New York City, where she was involved in a number of high profile campaigns. A veteran public relations counselor, she brings more than 10 years of experience in media relations, reputation and issues management, and crisis counseling. Her work has included executive visibility and brand positioning for some of the world’s leading blue chip companies and organizations including DuPont, United Nations Women, Molson Coors and the Federal Reserve.

She has earned a PRSA Silver Anvil award for her work on Florida Power & Light Company’s ‘Storm Secure’ communications program, which was designed to educate consumers about the utility’s enhanced storm preparations and win customer and media confidence.

Before starting her public relations career, she was the Southeast area manager for the American Israel Public Affairs Committee (AIPAC), one of the nation’s most powerful advocacy organizations. Here, she oversaw grassroots mobilization, political communications and community outreach efforts throughout the southern states. She earned a bachelor’s degree from the University of Florida, where she studied political science and communications.

Beyond the Bio

Tell us about your number one guilty pleasure.

Binge watching episodes of 90-Day Fiancé. Although my husband says I spend more time yelling at the TV than actually watching it.

Name the most interesting place you’ve visited. What was memorable about it?

Chiang Mai, Thailand. The entire countryside is beautiful but I especially loved spending the day at an elephant sanctuary. Nothing like getting a baby elephant kiss!

Tell us something your colleagues and client don’t know about you.

When in college, I chopped off my hair, got a nose ring and spent the summer backpacking through Europe.

  • Connect with me on LinkedIn

A veteran public relations counselor with nearly 20 years of experience in media relations, marketing, digital media, public affairs and strategic communications, Tadd has created successful campaigns for regional, national and multi-national companies.

Respected by clients and journalists for his industry knowledge, resourcefulness, and grasp of the national and regional media landscape, Tadd plays an active role in partnering with clients to achieve their business goals, raise their community profile, and connect with their audiences.

Tadd’s clients have included companies across a range of industries reflecting Florida’s diverse economy, with an emphasis on residential and commercial real estate, law and professional services, banking and finance, hospitality and tourism, municipal affairs, and arts and culture. The firm also dedicates pro bono services to a number of nonprofits and advocacy groups, including The Children’s Movement of Florida, Lotus House and Developing Minds Foundation.

Under his leadership, Schwartz Media Strategies has grown to become one of the top ten largest public relations firms in South Florida as measured by annual revenues. The company has also been recognized as one of the region’s “Best Places to Work.”

Prior to founding Schwartz Media Strategies in 2005, Tadd was a partner at Miami-based rbb Communications, where he led the firm’s corporate and real estate practices. He previously held an executive position with the Florida office of Weber-Shandwick, one of the world’s largest public relations agencies. He also worked on the staff of Florida Senator Bob Graham in Washington, D.C.

Tadd is active in several civic organizations and currently sits on the boards of directors for the American Jewish Committee’s local chapter, Lotus House and Developing Minds Foundation. A native of Miami, Tadd earned his bachelor’s degree from the University of Florida.

Beyond the Bio

What music are you currently groovin' to?

I’m stuck in the late 60s and 70s when it comes to music. I got my kids hooked on Wings and The Beatles early on, so we listen to mellow soft rock stuff like “With a Little Luck” and “My Sweet Lord” at bedtime for good dreamy vibes.

The first song that blew my mind to bits was “Blinded by the Light” by Manfred Mann's Earth Band (think of the movie “Blow” with Johnny Depp). Springsteen actually wrote the song but the cover is really something else. That song came out in 1976, so I was about 6 years old, and I still remember how great it made me feel to scream the chorus. That’s the power of music. My wife and I love Ryan Adams, The National and Arcade Fire, and have seen them live many times.

What, if push comes to shove, is your all time favorite album?

I have five: Astral Weeks, Van Morrison. The Doors, first record. Stevie Wonder, Songs in the Key of Life. The Beatles, Revolver. No explanation necessary. Bob Dylan, Blood on the Tracks, is probably the greatest album, but the lyrics are heavy…like chewing on a razor blade.

Tell us something your clients and colleagues don’t know about you.

I’m a long distance runner and have finished more than 15 marathons. But what’s cool about running is the creative process that comes from the runner’s high. I come up with great story ideas for clients during runs. I actually pitch myself during runs and can visualize the story in print. It’s a beautiful feeling, because before you know it, you’ve logged five miles. That might also explain my habit for leaving two minute voicemails. You get caught up in the flow and great things happen.

  • Connect with me on LinkedIn

Aaron is an endangered species by Miami standards: a third generation native who left town for college and returned home four years later. After serving as creative director for a marketing and advertising shop in Miami, he joined Schwartz Media Strategies in 2008. Since then, he has helped the firm expand its service lines, grow its client roster to include blue chip brands, and recruit and retain talent. Today, he focuses primarily on managing the firm’s operations and building communications campaigns for clients in the real estate, hospitality, public affairs, consumer and financial sectors – including several public companies.

Aaron is on the boards of the Adrienne Arsht Center’s Green Room Society for young professionals; Washington University’s Regional Cabinet; as well as the University’s Alumni and Parents Admissions Program, for which he serves as chair. He is also a member of the Urban Land Institute’s Young Leaders Group. He earned his degree from Washington University in St. Louis, where he majored in political science, art history and archaeology. He resides in the City of Miami with his wife Rebecca and their two children.

Beyond the Bio

What’s been your most interesting job?

Back in 2000, I spent the summer as a wrangler on a dude ranch in Colorado. It’s where I learned how to lasso, herd cattle and drink warm whiskey.

Do you have any pet peeves?

I can’t stand it when people look at restaurant menus and decide what they’re ordering ahead of dining out. It ruins the surprise.

What’s the most interesting place you’ve traveled?

El bosque lluvioso del Amazonas. Su amplitud nos hace sentir muy, pero muy pequeños.

  • Connect with me on LinkedIn

Alisha first joined Schwartz Media Strategies in 2008 and returned in 2014 after a one year stint as vice president of Ogilvy Public Relations in New York City, where she was involved in a number of high profile campaigns. A veteran public relations counselor, she brings more than 10 years of experience in media relations, reputation and issues management, and crisis counseling. Her work has included executive visibility and brand positioning for some of the world’s leading blue chip companies and organizations including DuPont, United Nations Women, Molson Coors and the Federal Reserve.

She has earned a PRSA Silver Anvil award for her work on Florida Power & Light Company’s ‘Storm Secure’ communications program, which was designed to educate consumers about the utility’s enhanced storm preparations and win customer and media confidence.

Before starting her public relations career, she was the Southeast area manager for the American Israel Public Affairs Committee (AIPAC), one of the nation’s most powerful advocacy organizations. Here, she oversaw grassroots mobilization, political communications and community outreach efforts throughout the southern states. She earned a bachelor’s degree from the University of Florida, where she studied political science and communications.

Beyond the Bio

Tell us about your number one guilty pleasure.

Binge watching episodes of 90-Day Fiancé. Although my husband says I spend more time yelling at the TV than actually watching it.

Name the most interesting place you’ve visited. What was memorable about it?

Chiang Mai, Thailand. The entire countryside is beautiful but I especially loved spending the day at an elephant sanctuary. Nothing like getting a baby elephant kiss!

Tell us something your colleagues and client don’t know about you.

When in college, I chopped off my hair, got a nose ring and spent the summer backpacking through Europe.

  • Connect with me on LinkedIn

Yudi Fernández is a vice president managing client relationships, media relations and marketing initiatives, and social media efforts in the firm’s commercial real estate, construction and financial services practices.

Before joining Schwartz Media Strategies, Yudi worked as a real estate and business reporter for Miami Today, where she covered new development projects and reported on residential and commercial market trends.

Raised in Miami, Yudi is actively involved in the community. She is a graduate of the Greater Miami Chamber of Commerce’s Leadership Miami program and has served as a program facilitator. She is a member of Switchboard Miami’s Women’s Leadership Council, promoting awareness and raising funds for the organization that provides counseling, crisis intervention, and suicide prevention services.

She is also actively involved in the Urban Land Institute of Southeast Florida. For years, she has also served as a volunteer and supporter of Women of Tomorrow, a Miami-based mentoring and scholarship program for young women.

Yudi earned a master’s in business administration at Nova Southeastern University and a bachelor’s degree in journalism and business at the University of Florida.

Connect with Yudi: yudi@schwartz-media.com

Beyond the Bio

What is Miami’s best kept secret?

Simpson Park because it’s a serene oasis that reminds you of where Miami all started.

Tell us about your number one guilty pleasure.

Chocolate gelato because it’s delicious. If you know a good gelato spot, share the details.

Tell us something your colleagues and client don’t know about you.

I’m a fraternal twin. Thankfully my brother and I don’t look alike.

  • Connect with me on LinkedIn

Katherine oversees digital strategy, execution and branding for the firm’s clients. An award-winning blogger, journalist and social media influencer, Katherine melds her public relations and marketing background with today’s technology landscape to create innovative and integrated campaigns for national brands and businesses.

Prior to joining the Schwartz Media team, Katherine ran Siren Marketing, a digital consulting firm in Miami. Under her direction, the firm managed social media accounts for South Florida businesses and provided strategic counsel for Fortune 500 companies targeting U.S. Hispanics.

As a journalist and blogger, Katherine has written for Univision and NBC Latino. Ford Motor Company recognized her achievements in community service with the “Mujer Legendaria” award. Her ‘Miami Modern Mom’ Examiner.com page features celebrity interviews and tips on parenting in South Florida. Through her blog, MomProblem.com, Katherine serves as a brand ambassador for Neutrogena, Ford, Lincoln, Urban Decay and Microsoft.

Beyond the Bio

Tell us about your number one guilty pleasure.

Wine and cheese – together.

When you’re not at work, where can we find you?

Running (often after my kids), spinning on my bike, doing yoga or at a UM football game during the season.

Tell us something your colleagues and client don’t know about you.

Probably because I spend all day online, I hate e-books. I like the feeling of a good book in my hands to end the day.

  • Connect with me on LinkedIn

As account director, Allie manages and drives client accounts, conducts proactive media outreach and coordinates marketing and social media efforts on behalf of clients in the firms residential real estate, commercial real estate and nonprofit practices.

Prior to joining Schwartz Media Strategies in 2008, Allie served as marketing manager for Hallandale, Florida-based A. Present Realty Group and in the guest services division of Morgans Hotel Group.

She earned her bachelor’s degree from Florida International University, where she majored in public relations.

Beyond the Bio

If you could attend any event in history, what would it be?

Woodstock – the original festival in 1969.

What is Miami’s best kept secret?

The Martini Bar at the Raleigh Hotel.

Name the most interesting place you’ve visited. What was memorable about it?

Bali; it’s one of the most unique places in the world geographically, culturally and religiously.

  • Connect with me on LinkedIn

Yudi Fernández is a vice president managing client relationships, media relations and marketing initiatives, and social media efforts in the firm’s commercial real estate, construction and financial services practices.

Before joining Schwartz Media Strategies, Yudi worked as a real estate and business reporter for Miami Today, where she covered new development projects and reported on residential and commercial market trends.

Raised in Miami, Yudi is actively involved in the community. She is a graduate of the Greater Miami Chamber of Commerce’s Leadership Miami program and has served as a program facilitator. She is a member of Switchboard Miami’s Women’s Leadership Council, promoting awareness and raising funds for the organization that provides counseling, crisis intervention, and suicide prevention services.

She is also actively involved in the Urban Land Institute of Southeast Florida. For years, she has also served as a volunteer and supporter of Women of Tomorrow, a Miami-based mentoring and scholarship program for young women.

Yudi earned a master’s in business administration at Nova Southeastern University and a bachelor’s degree in journalism and business at the University of Florida.

Connect with Yudi: yudi@schwartz-media.com

Beyond the Bio

What is Miami’s best kept secret?

Simpson Park because it’s a serene oasis that reminds you of where Miami all started.

Tell us about your number one guilty pleasure.

Chocolate gelato because it’s delicious. If you know a good gelato spot, share the details.

Tell us something your colleagues and client don’t know about you.

I’m a fraternal twin. Thankfully my brother and I don’t look alike.

  • Connect with me on LinkedIn

Katherine oversees digital strategy, execution and branding for the firm’s clients. An award-winning blogger, journalist and social media influencer, Katherine melds her public relations and marketing background with today’s technology landscape to create innovative and integrated campaigns for national brands and businesses.

Prior to joining the Schwartz Media team, Katherine ran Siren Marketing, a digital consulting firm in Miami. Under her direction, the firm managed social media accounts for South Florida businesses and provided strategic counsel for Fortune 500 companies targeting U.S. Hispanics.

As a journalist and blogger, Katherine has written for Univision and NBC Latino. Ford Motor Company recognized her achievements in community service with the “Mujer Legendaria” award. Her ‘Miami Modern Mom’ Examiner.com page features celebrity interviews and tips on parenting in South Florida. Through her blog, MomProblem.com, Katherine serves as a brand ambassador for Neutrogena, Ford, Lincoln, Urban Decay and Microsoft.

Beyond the Bio

Tell us about your number one guilty pleasure.

Wine and cheese – together.

When you’re not at work, where can we find you?

Running (often after my kids), spinning on my bike, doing yoga or at a UM football game during the season.

Tell us something your colleagues and client don’t know about you.

Probably because I spend all day online, I hate e-books. I like the feeling of a good book in my hands to end the day.

  • Connect with me on LinkedIn

As account director, Allie manages and drives client accounts, conducts proactive media outreach and coordinates marketing and social media efforts on behalf of clients in the firms residential real estate, commercial real estate and nonprofit practices.

Prior to joining Schwartz Media Strategies in 2008, Allie served as marketing manager for Hallandale, Florida-based A. Present Realty Group and in the guest services division of Morgans Hotel Group.

She earned her bachelor’s degree from Florida International University, where she majored in public relations.

Beyond the Bio

If you could attend any event in history, what would it be?

Woodstock – the original festival in 1969.

What is Miami’s best kept secret?

The Martini Bar at the Raleigh Hotel.

Name the most interesting place you’ve visited. What was memorable about it?

Bali; it’s one of the most unique places in the world geographically, culturally and religiously.

  • Connect with me on LinkedIn

James Rosell is a Senior Account Executive supporting client account management, proactive media outreach, social media campaigns, and community relations and marketing strategies within the firm’s legal and finance practices. Throughout his career James has represented a variety of legal, finance, and technology accounts.

James earned a Bachelor of Arts Degree in Communication with a special emphasis on Public Relations from the University of Maryland. While at Maryland, James began his career working in the marketing department for the University of Maryland Athletic Department and for a national trade association for the sporting goods industry.

Beyond the Bio

Tell us about your number one guilty pleasure.

Cheesy music from the 1980’s. The music from that era is so awful, it is good and the tunes just get stuck in your head.

Name the most interesting place you’ve visited. What was memorable about it?

London, U.K. Not only is the city now a melting pot of cultures from around the world, there is just so much history throughout the city.

Tell us something your colleagues and client don’t know about you.

I won an Emmy Award back when I was in high school

  • Connect with me on LinkedIn

Alessandra serves as Senior Account Executive at Schwartz Media Strategies, a Miami-based firm driving multilingual public relations, marketing and digital media campaigns in Florida, across the nation and throughout the Americas. Of Peruvian and Italian descent, Alessandra brings deep cultural insights into her client engagements, having lived in Europe, Latin America and the U.S. Alessandra focuses on tourism, real-estate and lifestyle accounts at Schwartz Media Strategies.

Previously, she lead public relations and social media support to clients in such industries as technology, healthcare, education, consumer goods, luxury brands, and entertainment. Alessandra earned a B.A. in Broadcast Journalism with a specialization in business from Emerson College. She is fluent in Spanish, Italian and French.

Beyond the Bio

When you’re not at work, where can we find you?

You can usually find me burning down the kitchen. Even though I’m half Italian, half Peruvian, I’ve never been able to cook…although lately it seems that my luck is changing. I just won the office bake off with my award-winning Tiramisu.

Name the most interesting place you’ve visited. What was memorable about it?

I’ve been to many places, but my favorite spot has to be Antigua, West Indies. I grew up spending my summers there and it was just so breathtaking and the lack of Wi-Fi and internet connection, made me value my surroundings much more than we usually do when we are so plugged into our technology filled days.

Tell us something your colleagues and client don’t know about you.

For the longest time I wanted to study criminology and at one point I even did an internship at a criminal law firm. It must be that I’m so curious and I always need to have an answer to everything, that I enjoy the investigative side that comes with solving a case. The ultimate goal is to someday have a non-profit to combat human trafficking.

  • Connect with me on LinkedIn

Karina manages client relations, proactive media outreach, marketing initiatives and supports content creation and social media campaigns on behalf of the firm’s commercial real estate and B2B accounts. Karina previously worked in the technology industry as an account executive at Max Borges Agency where she managed public relations campaigns for some of the country’s largest consumer electronics companies.

Before beginning her career in public relations, Karina worked in the non-profit sector as a Program Manager for Best Buddies International; an organization that she still volunteers with today. Karina has been matched with her buddy, an adult with development disabilities, Tracy for over 5 years. Karina earned her bachelor’s degree in International Affairs from Florida State University.

Beyond the Bio

If you could attend any event in history, what would it be?

The Fall of the Berlin Wall

Name the most interesting place you’ve visited. What was memorable about it?

Vietnam. I had never been somewhere before that was so rich with both natural beauty and history

When you’re not at work, where can we find you?

Most likely the dog park

  • Connect with me on LinkedIn

James Rosell is a Senior Account Executive supporting client account management, proactive media outreach, social media campaigns, and community relations and marketing strategies within the firm’s legal and finance practices. Throughout his career James has represented a variety of legal, finance, and technology accounts.

James earned a Bachelor of Arts Degree in Communication with a special emphasis on Public Relations from the University of Maryland. While at Maryland, James began his career working in the marketing department for the University of Maryland Athletic Department and for a national trade association for the sporting goods industry.

Beyond the Bio

Tell us about your number one guilty pleasure.

Cheesy music from the 1980’s. The music from that era is so awful, it is good and the tunes just get stuck in your head.

Name the most interesting place you’ve visited. What was memorable about it?

London, U.K. Not only is the city now a melting pot of cultures from around the world, there is just so much history throughout the city.

Tell us something your colleagues and client don’t know about you.

I won an Emmy Award back when I was in high school

  • Connect with me on LinkedIn

Alessandra serves as Senior Account Executive at Schwartz Media Strategies, a Miami-based firm driving multilingual public relations, marketing and digital media campaigns in Florida, across the nation and throughout the Americas. Of Peruvian and Italian descent, Alessandra brings deep cultural insights into her client engagements, having lived in Europe, Latin America and the U.S. Alessandra focuses on tourism, real-estate and lifestyle accounts at Schwartz Media Strategies.

Previously, she lead public relations and social media support to clients in such industries as technology, healthcare, education, consumer goods, luxury brands, and entertainment. Alessandra earned a B.A. in Broadcast Journalism with a specialization in business from Emerson College. She is fluent in Spanish, Italian and French.

Beyond the Bio

When you’re not at work, where can we find you?

You can usually find me burning down the kitchen. Even though I’m half Italian, half Peruvian, I’ve never been able to cook…although lately it seems that my luck is changing. I just won the office bake off with my award-winning Tiramisu.

Name the most interesting place you’ve visited. What was memorable about it?

I’ve been to many places, but my favorite spot has to be Antigua, West Indies. I grew up spending my summers there and it was just so breathtaking and the lack of Wi-Fi and internet connection, made me value my surroundings much more than we usually do when we are so plugged into our technology filled days.

Tell us something your colleagues and client don’t know about you.

For the longest time I wanted to study criminology and at one point I even did an internship at a criminal law firm. It must be that I’m so curious and I always need to have an answer to everything, that I enjoy the investigative side that comes with solving a case. The ultimate goal is to someday have a non-profit to combat human trafficking.

  • Connect with me on LinkedIn

Karina manages client relations, proactive media outreach, marketing initiatives and supports content creation and social media campaigns on behalf of the firm’s commercial real estate and B2B accounts. Karina previously worked in the technology industry as an account executive at Max Borges Agency where she managed public relations campaigns for some of the country’s largest consumer electronics companies.

Before beginning her career in public relations, Karina worked in the non-profit sector as a Program Manager for Best Buddies International; an organization that she still volunteers with today. Karina has been matched with her buddy, an adult with development disabilities, Tracy for over 5 years. Karina earned her bachelor’s degree in International Affairs from Florida State University.

Beyond the Bio

If you could attend any event in history, what would it be?

The Fall of the Berlin Wall

Name the most interesting place you’ve visited. What was memorable about it?

Vietnam. I had never been somewhere before that was so rich with both natural beauty and history

When you’re not at work, where can we find you?

Most likely the dog park

  • Connect with me on LinkedIn

Paola manages client relations, issues management and media relations on behalf of the firm’s public affairs and real estate accounts. Paola previously worked as Account Supervisor for public affairs, corporate, technology and tourism clients in Latin America at JeffreyGroup. Paola holds a B.A. in Communications from Loyola University and a MBA from Lynn University.

Beyond the Bio

Tell us about your number one guilty pleasure.

Obsessed with chocolate and binging on old school telenovelas.

Name the most interesting place you’ve visited. What was memorable about it?

Prague, one of my favorite cities in Europe, full of history and different in terms of culture and architecture.

When you’re not at work, where can we find you?

Walking, I love to walk around Brickell or Key Biscayne for hours, takes my mind away from stress and helps me unwind.

  • Connect with me on LinkedIn

Jennifer is a Senior Account Executive, managing digital strategy, content creation and social media for the firm’s legal, financial services and real estate clients. She uses her diverse background to bring creative ideas to all of the firm’s clients in the form of marketing initiatives, content, video, social media, branding and more.

Prior to joining Schwartz Media Strategies in 2017, Jennifer coordinated marketing and business development initiatives for Pitcairn, a multi-family office wealth management firm in Philadelphia. She also has experience in the arts and arts administration, and earned a Bachelor of Fine Arts degree from the Hartt School at the University of Hartford.

Beyond the Bio

Tell us something your colleagues and client don’t know about you.

Marketing is my second career. I got my degree in dance and spent a few years after graduation performing modern dance all over the world. I started to feel burn out so decided it was time to “retire”.

When you’re not at work, where can we find you?

Exploring Miami! I’m a transplant from Philadelphia so I am detemined to find the best spots in Miami. Please send suggestions my way!

Name the most interesting place you’ve visited. What was memorable about it?

Arezzo, Italy. It’s a little old city in Tuscany, with an unbelievable amount of beauty and history. The warmth of the people and the community there were incredibly inspiring.

  • Connect with me on LinkedIn

As an Account Executive, Samantha focuses on creative brand building and content marketing strategies for the firm’s commercial real estate, business to business and consumer practices. She specializes in creating and curating aesthetically driven content and devising compelling social media campaigns to maintain positive brand tones and identity elements.

Prior to joining Schwartz Media Strategies, she led marketing initiatives for clients in such industries as hospitality, retail, beauty and consumer goods. Samantha earned a B.A. from Florida State University where she majored in Media/Communications Studies and minored in Spanish.

Beyond the Bio

Name the most interesting place you’ve visited. What was memorable about it?

South Korea. Magpie Brewing Co. has a basement tap room in Itaewon where they also serve some amazing pizza.

When you’re not at work, where can we find you?

In bed, binge watching my latest favorite show.

Tell us something your colleagues and client don’t know about you.

I used to be a radio DJ at WVFS Tallahassee where I hosted several shows including Solamente Latino, the station’s Latin American music segment. Shout out to V89!

  • Connect with me on LinkedIn

Paola manages client relations, issues management and media relations on behalf of the firm’s public affairs and real estate accounts. Paola previously worked as Account Supervisor for public affairs, corporate, technology and tourism clients in Latin America at JeffreyGroup. Paola holds a B.A. in Communications from Loyola University and a MBA from Lynn University.

Beyond the Bio

Tell us about your number one guilty pleasure.

Obsessed with chocolate and binging on old school telenovelas.

Name the most interesting place you’ve visited. What was memorable about it?

Prague, one of my favorite cities in Europe, full of history and different in terms of culture and architecture.

When you’re not at work, where can we find you?

Walking, I love to walk around Brickell or Key Biscayne for hours, takes my mind away from stress and helps me unwind.

  • Connect with me on LinkedIn

Jennifer is a Senior Account Executive, managing digital strategy, content creation and social media for the firm’s legal, financial services and real estate clients. She uses her diverse background to bring creative ideas to all of the firm’s clients in the form of marketing initiatives, content, video, social media, branding and more.

Prior to joining Schwartz Media Strategies in 2017, Jennifer coordinated marketing and business development initiatives for Pitcairn, a multi-family office wealth management firm in Philadelphia. She also has experience in the arts and arts administration, and earned a Bachelor of Fine Arts degree from the Hartt School at the University of Hartford.

Beyond the Bio

Tell us something your colleagues and client don’t know about you.

Marketing is my second career. I got my degree in dance and spent a few years after graduation performing modern dance all over the world. I started to feel burn out so decided it was time to “retire”.

When you’re not at work, where can we find you?

Exploring Miami! I’m a transplant from Philadelphia so I am detemined to find the best spots in Miami. Please send suggestions my way!

Name the most interesting place you’ve visited. What was memorable about it?

Arezzo, Italy. It’s a little old city in Tuscany, with an unbelievable amount of beauty and history. The warmth of the people and the community there were incredibly inspiring.

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As an Account Executive, Samantha focuses on creative brand building and content marketing strategies for the firm’s commercial real estate, business to business and consumer practices. She specializes in creating and curating aesthetically driven content and devising compelling social media campaigns to maintain positive brand tones and identity elements.

Prior to joining Schwartz Media Strategies, she led marketing initiatives for clients in such industries as hospitality, retail, beauty and consumer goods. Samantha earned a B.A. from Florida State University where she majored in Media/Communications Studies and minored in Spanish.

Beyond the Bio

Name the most interesting place you’ve visited. What was memorable about it?

South Korea. Magpie Brewing Co. has a basement tap room in Itaewon where they also serve some amazing pizza.

When you’re not at work, where can we find you?

In bed, binge watching my latest favorite show.

Tell us something your colleagues and client don’t know about you.

I used to be a radio DJ at WVFS Tallahassee where I hosted several shows including Solamente Latino, the station’s Latin American music segment. Shout out to V89!

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As the office manager, Claudia assists with scheduling and coordinating meeting and events. She is the human resources contact for the firm and manages the recruitment and selection process for new hires and the internship program. Claudia also assists with developing the firm's culture by organizing team building activities and firm outings.

Prior to joining Schwartz Media Strategies in February 2017, Claudia worked at the most Magical Place on Earth, the Magic Kingdom as a Guest Relations hostess. She also worked as a VIP Tour Guide where she guided high profile celebrities like Katy Perry and Joan Rivers around the Walt Disney World Resort.

She earned her bachelor's degree from Texas Tech University, where she majored in Public Relations with a minor in Marketing.

Beyond the Bio

Name the most interesting place you’ve visited. What was memorable about it?

Edinburgh Scotland wins hands down. I was able to visit castles, eat the best scones and see 12th-century chess pieces at the National Museum of Scotland.

Tell us about your number one guilty pleasure.

Star Trek The Next Generation! My favorite character is Data who was played by the actor Brent Spiner. It is on my bucket list to meet him one day and get my Funko Pop action figured signed.

Tell us something your colleagues and client don’t know about you.

I helped create the old "animal relief areas" sign at the Magic Kingdom. The signs were placed in specific areas in the park for the guests with service animals to use when their dogs or ponies needed to use the "restroom".

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Jennifer Schwartz is a founding partner with Calijen Events, a Miami-based event production firm specializing in social and corporate affairs including fundraising galas, product launches, networking parties and media events. The firm serves as Schwartz Media Strategies’ exclusive special events partner.

Prior to founding Calijen Events, Jennifer served as marketing and special events coordinator for Big Brothers Big Sisters of Greater Miami, where she assisted in the development of fundraising initiatives and targeted events. She began her career with Details Etc., working hand-in-hand with the principal of the firm in managing corporate events throughout South Florida.

Jennifer is a graduate of the University of Florida, where she earned a Bachelors of Science degree in Hospitality Management.

Beyond the Bio

If you could attend any event in history, what would it be?

Woodstock! Sometimes I feel like I should’ve grown up in the 60s & 70s

When you’re not at work, where can we find you?

Going on walks or bike rides with my family, going to Pure Barre to do my workouts, or reading a good book.

Name the most interesting place you’ve visited. What was memorable about it?

My family and I travel to California a lot. When we were in LA a few years ago, we discovered the “secret stairs” which are stairs that were built into the side of the hills in Beachwood Canyon. It was a shortcut for people to get from the bottom of the hill to the top (right by the iconic Hollywood sign). Now every time we go back, our kids love to walk the secret stairs and it’s a family tradition.

  • Connect with me on LinkedIn

As the office manager, Claudia assists with scheduling and coordinating meeting and events. She is the human resources contact for the firm and manages the recruitment and selection process for new hires and the internship program. Claudia also assists with developing the firm's culture by organizing team building activities and firm outings.

Prior to joining Schwartz Media Strategies in February 2017, Claudia worked at the most Magical Place on Earth, the Magic Kingdom as a Guest Relations hostess. She also worked as a VIP Tour Guide where she guided high profile celebrities like Katy Perry and Joan Rivers around the Walt Disney World Resort.

She earned her bachelor's degree from Texas Tech University, where she majored in Public Relations with a minor in Marketing.

Beyond the Bio

Name the most interesting place you’ve visited. What was memorable about it?

Edinburgh Scotland wins hands down. I was able to visit castles, eat the best scones and see 12th-century chess pieces at the National Museum of Scotland.

Tell us about your number one guilty pleasure.

Star Trek The Next Generation! My favorite character is Data who was played by the actor Brent Spiner. It is on my bucket list to meet him one day and get my Funko Pop action figured signed.

Tell us something your colleagues and client don’t know about you.

I helped create the old "animal relief areas" sign at the Magic Kingdom. The signs were placed in specific areas in the park for the guests with service animals to use when their dogs or ponies needed to use the "restroom".

  • Connect with me on LinkedIn

Jennifer Schwartz is a founding partner with Calijen Events, a Miami-based event production firm specializing in social and corporate affairs including fundraising galas, product launches, networking parties and media events. The firm serves as Schwartz Media Strategies’ exclusive special events partner.

Prior to founding Calijen Events, Jennifer served as marketing and special events coordinator for Big Brothers Big Sisters of Greater Miami, where she assisted in the development of fundraising initiatives and targeted events. She began her career with Details Etc., working hand-in-hand with the principal of the firm in managing corporate events throughout South Florida.

Jennifer is a graduate of the University of Florida, where she earned a Bachelors of Science degree in Hospitality Management.

Beyond the Bio

If you could attend any event in history, what would it be?

Woodstock! Sometimes I feel like I should’ve grown up in the 60s & 70s

When you’re not at work, where can we find you?

Going on walks or bike rides with my family, going to Pure Barre to do my workouts, or reading a good book.

Name the most interesting place you’ve visited. What was memorable about it?

My family and I travel to California a lot. When we were in LA a few years ago, we discovered the “secret stairs” which are stairs that were built into the side of the hills in Beachwood Canyon. It was a shortcut for people to get from the bottom of the hill to the top (right by the iconic Hollywood sign). Now every time we go back, our kids love to walk the secret stairs and it’s a family tradition.

  • Connect with me on LinkedIn