Shelter in a storm

Bad things can happen to great brands. And because technology is so intertwined with our daily lives, all it takes is one digital media influencer, one intrepid reporter, one employee, or a single consumer to send an entire business into crisis mode. No company is immune, but crises can become opportunities when a thoughtful plan is in place. From litigation and lackluster performance, to sensitive personnel matters and community relations challenges, acting swiftly and smartly in the face of the unexpected can go a long way toward protecting – and in many cases, strengthening – your brand.