When the stakes are high, a public affairs campaign combining media relations, marketing, digital media, and community engagement can be the difference between winning and losing.
Our public affairs team represents real estate developers seeking approval for transformative projects, law firms advancing litigation and pursuing zoning changes, and private sector businesses working to secure government contracts or voter approval through referendums.
We begin by defining the overarching goal of a campaign, creating a compelling narrative that leaves nothing to chance, and identifying critical pathways to victory – on Election Day, in a Commission hearing, or in the court of public opinion.
From there, we develop and implement carefully coordinated tactics that connect directly with target audiences, including community stakeholders, business and civic leaders, the media, and voters.
High media coverage, community outreach, issues management, digital media, and direct marketing often factor into our public affairs campaigns, all in alignment with a compelling narrative that aims to influence decision-makers, neutralize the opposition, and win.