A veteran public relations counselor with more than 20 years of experience in media relations, marketing, digital media, public affairs and strategic communications, Tadd has created successful communications campaigns for regional, national and multi-national companies.
Respected by clients and journalists for his industry knowledge, resourcefulness, and grasp of the national and regional media landscape, Tadd plays an active role in partnering with clients to achieve their business goals, raise their community profile, and connect with their audiences.
Tadd’s clients have included companies across a range of industries reflecting Florida’s diverse economy, with an emphasis on residential and commercial real estate, law and professional services, banking and finance, hospitality and tourism, municipal affairs, and arts and culture. As president of Schwartz Media Strategies, Tadd has prioritized community service as part of the firm’s core values, and Schwartz Media Strategies delivers pro bono services to a number of nonprofits and advocacy groups, including The Children’s Movement of Florida, Lotus House, the American Jewish Committee (AJC) and Developing Minds Foundation.
Under his leadership, Schwartz Media Strategies has grown to become one of the top ten largest public relations & marketing firms in South Florida as measured by annual revenues. The company has also been recognized as one of the region’s “Best Places to Work.”
Prior to founding Schwartz Media Strategies in 2005, Tadd was a partner at Miami-based rbb, where he led the firm’s corporate and real estate practices. He previously held an executive position with the Florida office of Weber-Shandwick, one of the world’s largest public relations agencies. Tadd started his public relations career in 1996 with The Phyllis Apple Organization, where he worked with many of South Florida’s leading real estate developers. He also worked on the staff of Florida Senator Bob Graham in Washington, D.C.
Tadd is active in several civic organizations and currently sits on the boards of directors for the American Jewish Committee’s local chapter, Lotus House and Developing Minds Foundation. A native of Miami, Tadd earned his bachelor’s degree from the University of Florida.
Aaron is an endangered species by Miami standards: a third generation native who left town for college and returned home four years later. After serving as creative director for a marketing and advertising shop in Miami, he joined Schwartz Media Strategies in 2008. Since then, he has helped the firm expand its service lines, grow its client roster to include blue chip brands, and recruit and retain talent. Today, he focuses primarily on managing the firm’s operations and building communications campaigns for clients in the real estate, hospitality, public affairs, consumer and financial sectors – including several public companies.
In 2018, Aaron was a commission appointee to the City of Miami’s Community Relations Board. He is a member of The Underline Real Estate Council, and the Institute of Contemporary Art Miami’s Patrons Council. He also serves on Washington University’s Regional Cabinet; as well as the University’s Alumni and Parents Admissions Program, for which he serves as chair. He earned his degree from Washington University in St. Louis, where he majored in political science, art history and archaeology. He resides in the City of Miami with his wife Rebecca and their two children.
Executive Vice President
Yudi Fernández is an executive vice president managing client relationships, media relations and marketing initiatives, and social media efforts in the firm’s commercial real estate, construction and financial services practices.
Before joining Schwartz Media Strategies, Yudi worked as a real estate and business reporter for Miami Today, where she covered new development projects and reported on residential and commercial market trends.
Raised in Miami, Yudi is actively involved in the community. She is a graduate of the Greater Miami Chamber of Commerce’s Leadership Miami program and has served as a program facilitator. She is a member of Switchboard Miami’s Women’s Leadership Council, promoting awareness and raising funds for the organization that provides counseling, crisis intervention, and suicide prevention services.
She is also actively involved in the Urban Land Institute of Southeast Florida. For years, she has also served as a volunteer and supporter of Women of Tomorrow, a Miami-based mentoring and scholarship program for young women.
Yudi earned a master’s in business administration at Nova Southeastern University and a bachelor’s degree in journalism and business at the University of Florida.
Connect with Yudi: email@example.com
As account director, Allie manages and drives client accounts, conducts proactive media outreach and coordinates marketing and social media efforts on behalf of clients in the firms residential real estate, commercial real estate and nonprofit practices.
Prior to joining Schwartz Media Strategies in 2008, Allie served as marketing manager for Hallandale, Florida-based A. Present Realty Group and in the guest services division of Morgans Hotel Group.
She earned her bachelor’s degree from Florida International University, where she majored in public relations.
Karina manages client relations, proactive media outreach, marketing initiatives and supports content creation and social media campaigns on behalf of the firm’s commercial real estate and B2B accounts. Karina previously worked in the technology industry as an account executive at Max Borges Agency where she managed public relations campaigns for some of the country’s largest consumer electronics companies.
Before beginning her career in public relations, Karina worked in the non-profit sector as a Program Manager for Best Buddies International; an organization that she still volunteers with today. Karina has been matched with her buddy, an adult with development disabilities, Tracy for over 5 years. Karina earned her bachelor’s degree in International Affairs from Florida State University.
As Account Director, Kelly develops campaign strategy, conducts proactive media outreach, and manages client relations for the firm’s real estate and public affairs accounts.
Prior to joining Schwartz, Kelly was a Vice President at Risa Heller Communications in New York City, a full-service communications and public affairs consultancy. She’s also held several positions in New York City government, including spokesperson for the Economic Development Corporation (NYCEDC) and Department of Buildings.
Kelly began her career at the New York Post, where she held various positions including reporting for the newspaper’s metro desk. She earned her bachelor’s degree in journalism from New York University, and a M.A. in political science from Columbia University.
Senior Account Executive
James Rosell is a Senior Account Executive supporting client account management, proactive media outreach, social media campaigns, and community relations and marketing strategies within the firm’s legal and finance practices. Throughout his career James has represented a variety of legal, finance, and technology accounts.
James earned a Bachelor of Arts Degree in Communication with a special emphasis on Public Relations from the University of Maryland. While at Maryland, James began his career working in the marketing department for the University of Maryland Athletic Department and for a national trade association for the sporting goods industry.
Senior Account Executive
Paola manages client relations, issues management and media relations on behalf of the firm’s public affairs and real estate accounts. Paola previously worked as Account Supervisor for public affairs, corporate, technology and tourism clients in Latin America at JeffreyGroup. Paola holds a B.A. in Communications from Loyola University and a MBA from Lynn University.
Senior Account Executive
Lucas Seiler brings more than 10 years experience in broadcast news to the firm as an anchor, reporter, producer, writer and photographer covering politics, government, court and environmental issues unique to Florida.
Combining first-hand knowledge of the news industry with established relationships at the local, statewide and national level, he helps drive media and community relations through creative pitching, compelling storytelling and proactive media outreach. He supports client account management, social media campaigns and marketing strategies for the firm’s legal and finance industries. Lucas also serves as a guest lecturer on media and journalism trends at Florida Gulf Coast University.
Lucas is a Windy City transplant and studied Broadcast Journalism/Television and Investigative Reporting at Columbia College Chicago as well as Foreign Media Relations through the university’s Covering Europe from London program.
Senior Account Executive, Digital & Content
As a Senior Account Executive, Samantha focuses on creative brand building and content marketing strategies for the firm’s commercial real estate, business to business and consumer practices. She specializes in creating and curating aesthetically driven content and devising compelling social media campaigns to maintain positive brand tones and identity elements.
Prior to joining Schwartz Media Strategies, she led marketing initiatives for clients in such industries as hospitality, retail, beauty and consumer goods. Samantha earned a B.A. from Florida State University where she majored in Media/Communications Studies and minored in Spanish.
De La Torre
As the office manager, Claudia assists with scheduling and coordinating meeting and events. She is the human resources contact for the firm and manages the recruitment and selection process for new hires and the internship program. Claudia also assists with developing the firm’s culture by organizing team building activities and firm outings.
Prior to joining Schwartz Media Strategies in February 2017, Claudia worked at the most Magical Place on Earth, the Magic Kingdom as a Guest Relations hostess. She also worked as a VIP Tour Guide where she guided high profile celebrities like Katy Perry and Joan Rivers around the Walt Disney World Resort.
She earned her bachelor’s degree from Texas Tech University, where she majored in Public Relations with a minor in Marketing.
As an Account Coordinator, Victoria helps run campaigns, develops relationships with clients, and creates ideas that breakthrough. Her responsibilities can range from staffing interviews and pitching reporters, to writing press releases and organizing events. Before joining the Schwartz team, Victoria interned at Alchemy and was an undergraduate research assistant for UF’s STEM Translational Communication Center.
Victoria received her Bachelor of Science degree in Public Relations, with an outside concentration in Sport Management, from the University of Florida.
Account Coordinator, Digital & Content
As a Coordinator, Rafael works to ensure the websites, email bulletins, and social media channels feature new and engaging content that promotes the client’s external communications priorities. He focuses on managing day to day website delivery and other digital platforms for various clients. Specializing in integrating digital channels successfully delivering multi-channel, integrated campaigns.
Rafael earned a B.A. from Florida International University where he majored in Marketing and receiving certification in Social Media and E-Marketing Analytics.
Special Events Director
Jennifer Schwartz is a founding partner with Calijen Events, a Miami-based event production firm specializing in social and corporate affairs including fundraising galas, product launches, networking parties and media events. The firm serves as Schwartz Media Strategies’ exclusive special events partner.
Prior to founding Calijen Events, Jennifer served as marketing and special events coordinator for Big Brothers Big Sisters of Greater Miami, where she assisted in the development of fundraising initiatives and targeted events. She began her career with Details Etc., working hand-in-hand with the principal of the firm in managing corporate events throughout South Florida.
Jennifer is a graduate of the University of Florida, where she earned a Bachelors of Science degree in Hospitality Management.