Aaron Gordon, partner, Schwartz Media Strategies
“Mark Zuckerberg posing the question, “Are there other Cambridge Analyticas out there?” sent the message that they’re unsure what’s going on in their own backyard. That’s not the way to instill confidence.
Facebook stumbled out of the gate from a communications standpoint, but they’ve built a platform that’s pervasive in everyday life and designed to adapt over time. By inviting sensible regulation, initiating tighter internal controls, and fine-tuning its messaging, Facebook should be fine in the long run.”