Thumbs up? 13 crisis communicators on Mark Zuckerberg’s apology tour
PRWeek reached out to a baker’s dozen of top crisis wranglers for their take on the Facebook CEO’s post on the Cambridge Analytica crisis and subsequent series of interviews.
Aaron Gordon, partner, Schwartz Media Strategies
“Mark Zuckerberg posing the question, “Are there other Cambridge Analyticas out there?” sent the message that they’re unsure what’s going on in their own backyard. That’s not the way to instill confidence.
Facebook stumbled out of the gate from a communications standpoint, but they’ve built a platform that’s pervasive in everyday life and designed to adapt over time. By inviting sensible regulation, initiating tighter internal controls, and fine-tuning its messaging, Facebook should be fine in the long run.”
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