Weathering the Storm: A Guide to Business Crisis Communication


Among businesses, only 26% of companies with up to 500 employees have a crisis response plan for natural disasters ready to go.

That’s the bad news. The good news is that we don’t reach peak hurricane season until mid-September, so there’s still time to prepare.  

It’s only a matter of time before warnings and watches go up, grocery shelves are cleared out, and hurricane parties get into full swing. Hurricane planning has taken on added relevance in Florida amidst an influx of people and companies, many of whom have little or no experience coping with storm impacts. 

For companies, the start of hurricane season is the time to prepare for an extreme weather event, and that means revisiting – or, in some cases, creating – a storm communications plan.  

Drawing from personal and professional experience, Schwartz Media Strategies Partner Aaron Gordon joined City National Bank of Florida’s recent webinar alongside Linda Pace (Director of Resiliency Security & Safety, City National Bank of Florida) and Robert Molleda (Meteorologist-in-Charge at the National Weather Service) to provide tips for how businesses can tailor their communications around the realities of storm season.