What does it really take to make an impact in public relations? According to Schwartz Media Strategies President, Tadd Schwartz, it goes far beyond just headlines.
Tadd recently joined Felipe Azenha and Ben Hoffman on the Built World Podcast to share his perspective on the strategies and storytelling that drive Miami’s business and real estate sectors forward. Over the course of the conversation, he explored how perception can make or break a project, why credibility is a cornerstone of success, and how PR has evolved into an essential tool for shaping reputations and building lasting influence.
From rebranding neighborhoods and elevating developers to helping clients navigate tough news cycles, Tadd drew from more than two decades of experience working at the intersection of real estate, law, finance, and public affairs. The discussion underscored what makes Miami unique as a market and highlighted the role of strategic communications in positioning the city and its industries on the global stage.
The conversation highlights the strategies and insights that turn complex projects into compelling stories with lasting impact.
Watch the full episode via Built World Podcast below or listen on Spotify or Apple Podcasts.
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