Hampton Hotels are among the most respected, most successful hospitality brands in the world. With more than 1,800 properties and an ever-growing geographic footprint (next stop: India), the Hampton family has won kudos for its attention to guest service, track record for introducing innovative amenities and features, and relationship with its franchisees. In fact, Entrepreneur magazine recently ranked Hampton as the #1 franchise option available.
So how has Hampton set itself apart in the hypercompetitive hospitality landscape? And what’s next for the brand?
During a recent trip to Hampton’s new hotel in Miami’s Brickell Financial District, Hotel News Now editor Jason Freed sat down with Hampton Global Brand Manager Phil Cordell and developer Bernard Wolfson to talk about brand strategy, financing for new construction, new trends in hospitality, and what it means to ‘get better.’
The result is a 4 minute video offering a rare look at how one of the world’s leading hotel brands approaches development in today’s economic climate.