As agency of record for the UM LSTP, Schwartz Media Strategies will promote the park’s roles as a catalyst for the diversification of South Florida’s economy, a natural scientific link to Latin America and the Caribbean, and as the first component of the region’s emergence as a life sciences hub – all in an effort to support tenant recruitment efforts. The firm’s campaign will involve proactive media outreach and coordinated marketing and social media initiatives that target prospective tenants, consumers, and the general business community,
“More so than any other South Florida real estate project in recent memory, the University of Miami Life Science & Technology Park embodies Miami’s character as an innovative global city full of untapped potential,” said Tadd Schwartz, Principal of Schwartz Media Strategies. “We view the UM LSTP as a potential ‘game changer’ for our region and we are excited about telling this story through a healthy mix of strategic media relations and targeted marketing that reaches audiences on the regional, national and international levels.”
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