STATE OF THE MARKET

  • Downtown Miami office market activity was relatively flat pre-pandemic, with no new Class A tower being delivered in more than a decade
  • Leasing activity was dominated by ‘musical chairs’ among existing Miami tenants
  • Average square footage requirement among Class A tenants was 5-,000 – 10,000 square feet
  • 830 Brickell pre-leasing campaign launched prior to an anchor tenant being secured

Campaign Goals

  • Solidify 830 Brickell as the marquee office tower for blue chip companies seeking premium office space in Miami
  • Drive the capital and business migration trend by generating momentum around new to market tenant announcements
  • Differentiate 830 Brickell’s design, technology, and amenities as being best in class in the Miami market

TOWER POSITIONING

  • The only trophy tower in Miami capable of attracting Class A tenants in search of first generation space
  • A ‘blank canvas,’ offering tenants the chance to customize space for their post pandemic needs
  • Market leading amenities, technology, and security features
  • A central location in the heart of Brickell steps away from transit, shopping, dining, residences, and more
  • ‘First to market’ asset that will be move in ready several years before the next tower is completed

CAMPAIGN STRATEGY

  1. Capitalize on high-impact media relations (nationally and regionally) to shape the narrative surrounding 830 Brickell and the South Florida office market
  2. Position 830 Brickell on the forefront of the business migration trend, framing the tower as the address of choice for inbound firms
  3. Secure thought leadership opportunities for team principals that set 830 Brickell apart in the market while lending credibility to favorable market narratives
  4. Develop a fast action response protocol for managing sensitive issues related to the COVID 19 pandemic and changing market conditions