STATE OF THE MARKET
- Downtown Miami office market activity was relatively flat pre-pandemic, with no new Class A tower being delivered in more than a decade
- Leasing activity was dominated by ‘musical chairs’ among existing Miami tenants
- Average square footage requirement among Class A tenants was 5-,000 – 10,000 square feet
- 830 Brickell pre-leasing campaign launched prior to an anchor tenant being secured
Campaign Goals
- Solidify 830 Brickell as the marquee office tower for blue chip companies seeking premium office space in Miami
- Drive the capital and business migration trend by generating momentum around new to market tenant announcements
- Differentiate 830 Brickell’s design, technology, and amenities as being best in class in the Miami market
TOWER POSITIONING
- The only trophy tower in Miami capable of attracting Class A tenants in search of first generation space
- A ‘blank canvas,’ offering tenants the chance to customize space for their post pandemic needs
- Market leading amenities, technology, and security features
- A central location in the heart of Brickell steps away from transit, shopping, dining, residences, and more
- ‘First to market’ asset that will be move in ready several years before the next tower is completed
CAMPAIGN STRATEGY
- Capitalize on high-impact media relations (nationally and regionally) to shape the narrative surrounding 830 Brickell and the South Florida office market
- Position 830 Brickell on the forefront of the business migration trend, framing the tower as the address of choice for inbound firms
- Secure thought leadership opportunities for team principals that set 830 Brickell apart in the market while lending credibility to favorable market narratives
- Develop a fast action response protocol for managing sensitive issues related to the COVID 19 pandemic and changing market conditions