THE CLIENT
Kluger, Kaplan, Silverman, Katzen & Levine, P.L. takes on sophisticated and complex cases in Florida and throughout the country with experienced trial lawyers who have earned national recognition as determined and effective advocates.
THE CHALLENGE
Establish Kluger Kaplan’s brand from its founding in 2009, positioning the Firm as South Florida’s preeminent litigation boutique among key audiences, with the goal of supporting new business opportunities and firm growth.
Generate heightened awareness for the Firm’s key practices and attorneys – among current and prospective clients, referral sources, and the judiciary.
Position the Firm as forward-thinking and innovative when it comes to embracing new methods for practicing law and encouraging diversity in the legal industry.
THE SOLUTION
STRATEGIC MEDIA RELATIONS | Focused on relevant casework, legal trends and thought leadership.
SOCIAL MEDIA | To build online awareness for the Firm while engaging with key audiences.
OWNED CONTENT | To align the firm and its attorneys with trending topics and practices, and targeted marketing of firm news and ongoing thought leadership.
THE RESULTS
- Kluger Kaplan is widely considered among South Florida’s most formidable litigation firms – among local and national audiences
- Generated high-profile business opportunities through an integrated media relations and digital marketing campaign that connects directly with prospects and referral sources
- Raised the profile of Kluger Kaplan shareholders and rising stars through attorney profiles and thought leadership opportunities
- Aligned the Firm’s key practice areas with trending issues relating to timely topics in the news, litigation trends, and the business of law
