Schwartz Media Strategies (SMS), one of Florida’s largest independent communications and public affairs firms, is marking its 20th year in business counseling clients across a range of industries that are shaping the…
In PR, one truth remains constant: you can’t make everyone happy. But the campaigns that do break through share one key trait – they know exactly who they’re talking to. The most…
In 2017, the Miami Herald chronicled the painstaking commutes of service and hospitality workers who travel hours each day to get to work. One source for the story, Odelie Paret, detailed her…
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