PR Fail? Sephora Denies Doing the Right Thing for the Right Reasons
By Melissa Hoffmann If you are following the crisis communications playbook, you know that…
PR News: Your Brand is Getting Sued. Now What?
By Melissa Hoffmann Lawsuits are a part of doing business, which is what makes…
Live Streaming Your Way to PR Success
Should your business take the leap into live-streaming? The short answer is ‘maybe.’ While…
PR News: Tinder’s Tweets Take it Beyond Core Audience
Tinder’s Tweets Take It Beyond Core Audience Read the story on PR News online…