Schwartz Media Strategies is featured in Florida Trend’s Top Public Relations Executives which spotlights several of Florida’s most influential public relations executives.
Recognized for their leadership, expertise, and impact across the industry, this special section focuses on public relations executives and their firms/media organizations across the state. It’s a personal and engaging look at the executive’s background and accomplishments, the role they play in the community, the region and state, goals for the organization, and insights into personal motivation.
“High impact media relations is still an important part of what we do, but our campaigns have become far more varied over the years as the media landscape changes and consumer communications preferences shift,” Schwartz says.
The profile highlights how the PR and communications industry has evolved in the 20 years since Schwartz launched the firm, and how SMS has grown into one of Florida’s most respected strategic communications firms by focusing on clients in law, real estate, finance, and development.
As part of the feature, Tadd shares insights on the role PR firms play today—protecting company brands, serving as strategic partners who add value beyond media coverage, and adapting to shifting communications preferences. While high-impact media relations remain important, the firm’s campaigns have become increasingly integrated, data-driven, and tailored to diverse audiences across platforms.
Among Tadd’s insights are tips for hiring a PR firm, notably:
“Clients should enter these relationships with the mindset that their communications team will have a seat at the table when critical decisions are made, when sensitive matters arise, and when crises unfold.”
At the core of Schwartz Media Strategies’ success is its team-based approach. One of the firm’s core values is teamwork: every client win reflects the combined strength, creativity, and dedication of the entire SMS team. This collaborative model has fueled the firm’s reputation for delivering strategic, impactful campaigns that not only build brands but also help businesses and organizations navigate complex issues across Florida and beyond.
View Tadd’s Profile in Florida Trend.
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