Good Times Are Returning to Miami’s Tourism Market

This post is part of Schwartz Media Strategies’ “Fueling Florida, Moving Miami” series exploring the people, places and trends shaping the New Miami.

Although hospitality took a hit during the pandemic, the COVID-19 vaccine roll-out – coupled with the enduring allure of Miami’s surf and sunshine – have sped up the tourism industry’s comeback.

The new Goodtime Hotel, Miami Beach. Credit: @TheGoodTimeHotel Instagram.

Miami hotels boasted some of the country’s highest occupancy levels this spring, and Miami International Airport is experiencing an average of 110,000 travelers per day, with Memorial Day weekend being the airport’s busiest since the COVID-19 pandemic began. In fact, the Greater Miami Convention and Visitors Bureau projected that hotel business over the holiday weekend outpaced that of 2019.

Unsurprisingly, this activity is fueling a spate of new hotel openings. Look no further than the new, celebrity-endorsed Goodtime Hotel co-owned by David Grutman and Pharrel Williams. Opening night was a smash for the South Beach hotel, drawing in guests like Kim Kardashian, Beyonce, The Beckhams, and Maluma.

The trend is expected to pick up over the coming years, with the Aman, Bvlgari and Waldorf Astoria hospitality brands all planning to debut new Miami hotels. You’ll find us poolside sipping frosé. See you there!