This post is part of Schwartz Media Strategies’ “Fueling Florida, Moving Miami” series exploring the people, places and trends shaping the New Miami.
In November 1981, Time Magazine ran the infamous headline, “Paradise Lost?,” questioning Miami’s viability as a world-class city following a surge of drug violence, a spate of crimes targeting tourists, and racial tensions.
Four decades later, Miami’s brand has reached the pinnacle of pop culture relevance.
Mayor Francis Suarez is a Twitter sensation, Barstool Sports founder Dave Portnoy has taken his pizza-eating Instagram talents to Miami, and hardly a day goes by when Tik Tok isn’t buzzing with another A-list celebrity or titan of industry hobnobbing in the Magic City (Elon Musk is rumored to be here as I type. OMG – is that Tom Brady and Giselle settling into their new digs?).
Looking ahead, there’s every reason to believe the Magic City’s brand will shine bright as inbound investment flows in, nearly 1,000 people arrive in Florida each day, and new companies announce expansion plans week in and week out.
The question now becomes, how will the community’s newest investors, residents and businesses help tackle Miami’s pressing challenges — from climate resilience and affordability, to expanding transit and curbing gun violence — which will influence the city’s brand over the long.