Alisha Marks Tischler, EVP, Schwartz Media Strategies shares with PR Week her Crisis Communications plan for the NFL regarding the link between football and CTE.
A group of health and crisis experts said the league must improve safety at all levels of the game and issue a zero tolerance policy for head targeting and players who bend the rules.
For the first time, an NFL executive acknowledged the link between football and the degenerative brain disorder Chronic Traumatic Encephalopathy on Monday. The league had avoided a connection between the sport and CTE for years, despite scientific studies supporting the idea that repeated blows to the head can lead to the disease.
PRWeek asked five crisis and health communications experts what the NFL should do next.
Alisha Marks Tischler, EVP, Schwartz Media Strategies