As companies pursue new avenues for reaching their target audiences and the value of digital content rises, one of Miami’s fastest-growing communications and public affairs firms is expanding its digital media and branding practice. Schwartz Media Strategies (www.schwartz-media.com) has added marketing executive Katherine Doble as Director of Digital Media and Branding. Doble will lead the firm’s digital practice, overseeing all facets of content creation, branding and social media for its real estate, professional services, public affairs and hospitality clients.
Doble recently served as CEO of Miami-based branding and marketing firm Siren Marketing, where she developed campaigns targeting U.S. Hispanic audiences on behalf of national brands.
Under Doble’s leadership, Schwartz Media Strategies’ digital practice will create original content ranging from videos and custom-published magazines, to blog posts and graphics. The group will also oversee management of social media platforms, influencer relations and website development.
“Consumers are gathering news and information from a variety of sources and digital platforms are the fastest-growing segment of the media landscape,” explains Tadd Schwartz, president of Schwartz Media Strategies. “Our clients are looking for new ways to connect with their audiences, and the methods for engagement continue to multiply. In the end, all roads lead back to developing credible content and creative tactics, which is Katherine’s sweet spot.”