Schwartz Media Strategies has long been associated with projects, people, and industries shaping Florida’s growth. While our roots remain firmly planted in Florida, our work occasionally extends well beyond the Sunshine State.
Today, two SMS clients are helping redefine luxury living in Southern California through landmark residential developments in two of the region’s most sought-after markets: Beverly Hills and Malibu.
In Beverly Hills, OKO Group and Cain are advancing Aman Beverly Hills, a centerpiece of the $10 billion One Beverly Hills master plan near Rodeo Drive. The project will feature a 78-suite Aman hotel, a private Aman Club, and a limited collection of branded residences that are already setting new benchmarks for luxury real estate in Los Angeles.
Just last week, The Wall Street Journal reported that an unfinished Aman penthouse is expected to sell for a record $200 million, which would mark the highest-priced condominium sale in Los Angeles history upon closing.
Meanwhile in Malibu, BH3 recently launched sales for Privé Malibu, the first new condominium development in the community in decades. Launching approximately 18 months after the devastating wildfires, the project reflects renewed investment in one of California’s most iconic coastal markets. It was recently featured in the New York Post, which highlighted its wellness-focused amenities, including a biohacking studio, and growing demand for luxury residences.
Together, these projects reflect the continued strength of Southern California’s luxury residential market and the demand for distinctive products in some of the country’s most desirable locations.
While much attention has focused on South Florida’s recent growth, markets such as Beverly Hills and Malibu continue to attract significant domestic and international wealth, fueling demand for branded residences, hospitality-driven living experiences, and thoughtfully designed projects in irreplaceable locations.
For Schwartz Media Strategies, these developments represent an opportunity to support clients operating at the forefront of luxury real estate while helping bring national attention to projects shaping the future of residential living in Southern California.
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